Global Marketing Principles Quiz
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Questions and Answers

Which marketing strategy involves segmentation, targeting, and positioning?

  • 4P
  • Customer equity
  • STP (correct)
  • Brand equity
  • What does brand equity measure?

  • Logistics in marketing
  • Frequency of buying
  • Global marketing trends
  • Value generated by the brand (correct)
  • Which trade agreement involves African countries?

  • African Continental Free Trade Agreement (correct)
  • Association of South East Asian Nation +3
  • Latin American Free Trade Associations
  • China-EU Investment Agreement
  • What are customers' wants influenced by?

    <p>Culture and individual personality</p> Signup and view all the answers

    What does customer equity measure?

    <p>Lifetime value</p> Signup and view all the answers

    What is the primary focus of the logistics current trends in global marketing?

    <p>Enhancing supply chain efficiency and sustainability</p> Signup and view all the answers

    Which trade agreement is an example of regionalization replacing globalization?

    <p>African Continental Free Trade Agreement</p> Signup and view all the answers

    What are customers' 'needs' in marketing terminology primarily based on?

    <p>Felt deprivation and innate desires</p> Signup and view all the answers

    What does brand equity measure in the context of marketing?

    <p>The value generated by the brand</p> Signup and view all the answers

    What is the primary focus of customer equity in marketing?

    <p>Lifetime value of a customer</p> Signup and view all the answers

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