Global Marketing Principles Quiz

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Which marketing strategy involves segmentation, targeting, and positioning?

4P

Customer equity

STP (correct)

Brand equity

What does brand equity measure?

Logistics in marketing

Frequency of buying

Global marketing trends

Value generated by the brand (correct)

Which trade agreement involves African countries?

African Continental Free Trade Agreement (correct)

Association of South East Asian Nation +3

Latin American Free Trade Associations

China-EU Investment Agreement

What are customers' wants influenced by?

Culture and individual personality Signup and view all the answers

What does customer equity measure?

Lifetime value Signup and view all the answers

What is the primary focus of the logistics current trends in global marketing?

Enhancing supply chain efficiency and sustainability Signup and view all the answers

Which trade agreement is an example of regionalization replacing globalization?

African Continental Free Trade Agreement Signup and view all the answers

What are customers' 'needs' in marketing terminology primarily based on?

Felt deprivation and innate desires Signup and view all the answers

What does brand equity measure in the context of marketing?

The value generated by the brand Signup and view all the answers

What is the primary focus of customer equity in marketing?

Lifetime value of a customer Signup and view all the answers

Global Marketing Principles Quiz

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Questions and Answers

Which marketing strategy involves segmentation, targeting, and positioning?

What does brand equity measure?

Which trade agreement involves African countries?

What are customers' wants influenced by?

What does customer equity measure?

What is the primary focus of the logistics current trends in global marketing?

Which trade agreement is an example of regionalization replacing globalization?

What are customers' 'needs' in marketing terminology primarily based on?

What does brand equity measure in the context of marketing?

What is the primary focus of customer equity in marketing?

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