Marketing Process: Demand Determination

Marketing Management Process

• During the marketing management process, identifying demand for a product is crucial, and several factors are distinguished from one another.

Integrated Marketing Concept

• Integrated marketing involves utilizing various marketing tools to showcase a company's capabilities in the market.
• It includes the concept of production perfection, which emphasizes the importance of aligning production with customer needs.

Market Concept

• The market concept focuses on specific market factors that influence demand.
• It highlights the significance of commercial power and its intensification in the market.

Social-Economic Marketing Concept

• Social-economic marketing concept takes into account the social and economic aspects of the market.

Strategic Marketing Concept

• Strategic marketing involves developing a long-term plan to achieve marketing objectives.
• It is a key component of marketing management concepts.

Marketing Management Concepts

• Marketing management concepts encompass various aspects, including integrated marketing, market concept, social-economic marketing concept, and strategic marketing concept.