Marketing Principles Quiz
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Questions and Answers

Who is one of the authors of the book Principles of Marketing?

Philip Kotler

What is the location of the St. Gallen Management Institute?

St. Gallen

Where is Gary Armstrong from?

University of North Carolina

Who is the Vice President of Business Publishing?

<p>Donna Battista</p> Signup and view all the answers

In which city is the Product Marketing Vice President located?

<p>Roxanne McCarley</p> Signup and view all the answers

Study Notes

Authors and Affiliations

  • Philip Kotler is one of the authors of the book "Principles of Marketing".
  • The St. Gallen Management Institute is located in Switzerland.
  • Gary Armstrong is from the USA.
  • The Vice President of Business Publishing is Gary Armstrong.
  • The Product Marketing Vice President is located in Chicago.

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Description

Test your knowledge of marketing principles with this quiz. Covering topics such as branding, market research, consumer behavior, and more, this quiz will help you assess your understanding of the fundamental concepts in marketing.

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