Marketing Principles Quiz
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Questions and Answers

What is the primary basis of a marketing plan?

  • Market trends
  • Customer needs
  • Competitor analysis
  • Corporate or strategic plan of the firm (correct)

    • What is the benchmark for measuring a firm's strengths and weaknesses?

  • Industry trends
  • Market size
  • Internal capabilities
  • Target competition (correct)

    • What should a firm prioritize in terms of competition?

  • Becoming a threat to competition
  • Watching out for threats from competition (correct)
  • Analyzing market trends
  • Identifying customer needs

    • What is the effect of introducing a new product in an existing and fast-growing product category?

    <p>It will attract many non-users to the category</p> Signup and view all the answers

    What is the primary consideration for a firm's marketing strategy?

    <p>Corporate or strategic plan</p> Signup and view all the answers

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