5 Questions
What is e-Marketing?
The action of promoting and selling products/services via digital media
What is NOT a part of marketing?
Allocating resources to achieve business goals
What is the marketing 5-step process?
Put the plan into action – build an integrated marketing program
Which of the following describes 'wants' in marketing?
Shaped by culture and individual personality, and are unlimited
What is the definition of 'demands' in marketing?
'Paying power' backed up by the ability to pay
Test your knowledge of marketing principles and e-Marketing with this quiz. Explore the fundamentals of promoting and selling products/services, putting the customer first, business values, and planning processes.
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