Marketing Principles Quiz
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Questions and Answers

What is e-Marketing?

  • The action of promoting and selling products/services via digital media (correct)
  • Allocating resources to achieve marketing goals
  • A planning process for marketing strategy
  • The application of marketing in non-profit organizations

    • What is NOT a part of marketing?

  • Simply advertising/promotion
  • Just a department in a company
  • An optional extra something you can decide not to do
  • Allocating resources to achieve business goals (correct)

    • What is the marketing 5-step process?

  • Get responses/build customer relationships
  • Put the plan into action – build an integrated marketing program (correct)
  • Understand the customers' wants and needs, and the marketplace
  • Design a customer-focused e-Marketing strategy

    • Which of the following describes 'wants' in marketing?

    <p>Shaped by culture and individual personality, and are unlimited</p> Signup and view all the answers

    What is the definition of 'demands' in marketing?

    <p>'Paying power' backed up by the ability to pay</p> Signup and view all the answers

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