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Questions and Answers
What is e-Marketing?
What is e-Marketing?
- The action of promoting and selling products/services via digital media (correct)
- Allocating resources to achieve marketing goals
- A planning process for marketing strategy
- The application of marketing in non-profit organizations
What is NOT a part of marketing?
What is NOT a part of marketing?
- Simply advertising/promotion
- Just a department in a company
- An optional extra something you can decide not to do
- Allocating resources to achieve business goals (correct)
What is the marketing 5-step process?
What is the marketing 5-step process?
- Get responses/build customer relationships
- Put the plan into action – build an integrated marketing program (correct)
- Understand the customers' wants and needs, and the marketplace
- Design a customer-focused e-Marketing strategy
Which of the following describes 'wants' in marketing?
Which of the following describes 'wants' in marketing?
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What is the definition of 'demands' in marketing?
What is the definition of 'demands' in marketing?
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