10 Questions
Which of the following is NOT one of the four main areas covered by the nine building blocks of a business model?
Financial Viability
What is the purpose of the Business Model Canvas?
To create a shared language for describing business models
Which building block of a business model describes the segments that an organization serves?
Customer Segments
What are the three ways in which value propositions are delivered to customers?
Communication, Distribution, and Sales
What is the challenge in describing a business model?
To make it relevant and understandable
Which of the following is NOT one of the components of the AOSTC method used to plan a marketing plan?
Control
Which of the following is an example of a factor in a firm's micro environment?
Banks
What is the purpose of conducting an external audit in the analysis phase of a marketing plan?
To analyze the current business situation
Which of the following is NOT a component of a marketing plan?
Production Plan
What is the purpose of documenting a company's marketing plan?
To support the overall corporate objectives
Test your knowledge on business models and the Business Model Canvas with this quiz. Explore how organizations create, deliver, and capture value, while understanding the complexities of enterprise functioning. Enhance your understanding of this shared language for describing and visualizing business models.
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