Marketing Principles Overview Quiz

Personal presentations by a company's sales team to engage customers, secure sales, and nurture relationships.

The process of identifying potential customers who have a need for your product or service and are qualified to buy.

The stage where the salesperson prepares for the sales presentation by researching the prospect, planning their approach, and setting goals.

The initial interaction between the salesperson and the prospect, where the salesperson introduces themselves, builds rapport, and clarifies the purpose of the meeting.

This stage involves presenting the product or service, addressing customer needs and objections, and demonstrating the value proposition.

A paid form of communication, created by a brand or firm, aimed at customers.

The process of using different marketing communication tools (like advertising, PR, sales promotion) to create a consistent message about a company or its products across all channels.

The combination of marketing tools used to reach target customers, such as advertising, sales promotion, personal selling, public relations, and direct marketing.

The need for IMC arises because of shifting customer behavior, changing marketing strategies, and advancements in digital technology.

A marketing strategy focusing on narrowly defined markets, using digital and social media to create targeted interactions.

A marketing strategy that focuses on a broad audience using traditional methods like mass media.

The use of advertising to create awareness and build demand for a new product or service.

The use of advertising to influence customer attitudes and preferences towards a product or service.

Marketing strategies aim to make people think about a product or service by providing information, arguments, comparisons, and benefits.

Marketing efforts that involve a paid placement, such as advertising, influencers, or search engine marketing.

Marketing strategies aim to evoke emotions in people by appealing to their feelings, such as happiness, sadness, fear, or anger.

Content generated and published about a company by a third-party (not owned by the company), like reviews or social media posts.

The percentage of consumers who completed a desired action after seeing an ad, such as providing contact information or making a purchase.

A marketing campaign aimed at reminding consumers about an existing brand and revitalizing its popularity.

The number of people who saw an ad, providing a measure of how widely the ad was exposed.

Public relations are efforts to build and maintain positive relationships with a company's stakeholders, including the public, media, investors, and employees.

A public relations objective focuses on generating favorable publicity for a company or product.

Content that spreads rapidly through social media and word-of-mouth, often with minimal paid advertising.

A public relations objective focuses on cultivating a positive image of the company in the public eye.

Public relations activities aim to protect and maintain a company's reputation, especially during times of crisis.

A public relations effort to advocate for a specific cause or policy, often involving lobbying government officials and policymakers.

Short-term incentives designed to encourage immediate purchase of a product or service.

A strategy used to attract potential customers, typically by offering a free sample of a product.

Certificates that provide discounts on a product's purchase price.

Cash refunds offered after the purchase of a product.

Offers a reduced price on a product, providing an incentive for consumers to buy.

Items given as incentives to purchase a product. Can be free or offered at a reduced price.

Useful items branded with an advertiser's name or logo, given to consumers as free gifts.

Promotions that take place at the point of sale, like displays or demonstrations.

Direct marketing refers to marketing techniques that aim to establish a direct connection with individual customers. It focuses on building relationships and influencing purchase decisions directly, rather than by relying on mass media or intermediaries. Various strategies are used, encompassing both traditional methods like direct mail and telemarketing, as well as modern approaches utilizing digital channels like email, online advertising, and social media.

The promotional mix is a blend of marketing tools that companies use to reach their target audience and achieve their marketing goals. The trifecta refers to three key components often included in the promotional mix: advertising, sales promotion, and direct marketing. This trifecta allows businesses to leverage a multi-faceted approach to connect with customers.

Owned media is any marketing platform or channel that a brand fully owns and controls. It includes websites, social media accounts, emails, company newsletters, and more. It allows for direct communication and engagement with customers, fostering long-term relationships and brand loyalty.

Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a specific audience while influencing their purchasing decisions. It focuses on providing valuable information to potential customers and building trust.

Digital and social media marketing encompasses various strategies that leverage digital platforms and social media channels to reach, engage, and influence potential customers. This includes website optimization, online advertising, social media campaigns, content marketing, and more.

Traditional direct marketing refers to established methods used for reaching customers directly. This involves techniques like direct mail, telemarketing, catalogs, and face-to-face interactions, which rely on traditional communication channels.

Online marketing encompasses marketing strategies that utilize online platforms and tools to reach, engage, and influence customers. This includes websites, online ads, promotions, videos, blogs, and email marketing, all aiming to increase brand awareness and drive sales.

Mobile marketing is a type of digital marketing that focuses on reaching and engaging customers through mobile devices. Techniques include SMS messaging, push notifications, mobile apps, and more. It leverages the ubiquitous nature of smartphones and tablets to reach consumers on the go.