Marketing Positioning Strategies

<p>Understocking (B)</p> Signup and view all the answers

<p>Avoid excess inventory (C)</p> Signup and view all the answers

<p>To create an image of the product in the consumer’s mind (D)</p> Signup and view all the answers

<p>Benefit Positioning (C)</p> Signup and view all the answers

<p>A brand sold exclusively by one retailer (C)</p> Signup and view all the answers

<p>Commodities are unbranded products (A)</p> Signup and view all the answers

<p>It is associated with a manufacturer’s name and reputation. (A)</p> Signup and view all the answers

<p>To provide unique services that define the brand. (C)</p> Signup and view all the answers

<p>A low-cost brand with minimal marketing and packaging. (D)</p> Signup and view all the answers

<p>It ensures that the brand is the first that consumers think of in its category. (D)</p> Signup and view all the answers

<p>Stylistic writing of the company's initials (D)</p> Signup and view all the answers

<p>Exceeding seven words (B)</p> Signup and view all the answers

<p>To combine two or more brands for mutual benefit (B)</p> Signup and view all the answers

<p>Penetration Pricing (A)</p> Signup and view all the answers

<p>Reduction in production costs as production increases (B)</p> Signup and view all the answers

<p>Intensive Distribution (B)</p> Signup and view all the answers

<p>Buy from producers and sell small amounts to retailers (D)</p> Signup and view all the answers

<p>Leader Pricing (A)</p> Signup and view all the answers

<p>Support for an Existing Brand (A)</p> Signup and view all the answers

<p>Combo Pricing (A)</p> Signup and view all the answers

<p>Development of a Brand Extension (B)</p> Signup and view all the answers

<p>Direct Channels (D)</p> Signup and view all the answers

<p>Using pricing that ends in .99 to suggest better value (D)</p> Signup and view all the answers

Creating a specific image of a product in a consumer's mind.

When a brand is the first one that comes to mind when consumers think of a product category.

A collection of features that define a product's image, including its name, logo, and slogan.

An unbranded product, often raw materials like cocoa or coffee.

Different ways to name a product, such as corporate dominant (manufacturer's name), product dominant (product's attributes), and private brand (retailer-created).

Positioning a product based on the benefits it offers to customers.

Focusing brand marketing on a specific consumer group.

A visual symbol representing a brand.

Indirect distribution methods not using retail stores, like vending machines, e-commerce, or social media.

Distance, weight, volume, and goods type affect shipping costs.

Controlling goods within a business to avoid overstocks, out-of-stocks, shrinkage, and low turnover.

Inventory management focusing on receiving goods just as needed to avoid excess inventory.

Using trucks, trains, planes, ships, and pipelines to move goods, each with pros and cons in terms of speed, cost, and volume.

Stylistic representation of a company's initials.

Brand representations using drawings of people, animals, or objects.

A vague, symbolic representation of a product or company.

Slight changes or improvements to an existing product.

Using an existing brand to create a related product.

Giving permission to other companies to use your brand.

Two+ brands teaming up for mutual benefit.

Purchasing an existing successful business.

Income remaining after subtracting raw materials/packaging costs.

The number of units needed to sell to cover costs.

Lower cost of production with increased product output.

Initially high prices for unique/innovative products before competition enters.

Initially low price to rapidly gain market share.