Marketing Planning Quiz
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Questions and Answers

Which of the following is NOT an element typically included in a marketing plan?

  • Budget
  • Marketing Objectives
  • Metrics and Evaluation
  • Product Description (correct)
  • What is the purpose of identifying the target audience in marketing planning?

  • To analyze market trends
  • To outline specific tactics and actions
  • To increase competition
  • To identify the specific group of people that a good or service is aimed at (correct)
  • Which of the following is a key performance indicator (KPI) that can be used to evaluate the success of a marketing plan?

  • Number of products sold
  • Website traffic (correct)
  • Number of competitors
  • Number of employees
  • Which of the following is NOT a step in developing a marketing strategy?

    <p>Calculating the cost of production</p> Signup and view all the answers

    What is the primary purpose of a marketing strategy?

    <p>To generate sales</p> Signup and view all the answers

    What is the difference between a marketing plan and a marketing strategy?

    <p>A marketing strategy is more focused on the target audience than a marketing plan</p> Signup and view all the answers

    Which of the following is NOT one of the 4 Ps in marketing?

    <p>Profit</p> Signup and view all the answers

    Which of the following best describes the concept of 'Place' in the 4 Ps of marketing?

    <p>The physical location of the business</p> Signup and view all the answers

    Which of the following is NOT included in the concept of 'Product' in the 4 Ps of marketing?

    <p>Distribution channels</p> Signup and view all the answers

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