Marketing Planning Quiz

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Questions and Answers

Which of the following is NOT an element typically included in a marketing plan?

  • Budget
  • Marketing Objectives
  • Metrics and Evaluation
  • Product Description (correct)

What is the purpose of identifying the target audience in marketing planning?

  • To analyze market trends
  • To outline specific tactics and actions
  • To increase competition
  • To identify the specific group of people that a good or service is aimed at (correct)

Which of the following is a key performance indicator (KPI) that can be used to evaluate the success of a marketing plan?

  • Number of products sold
  • Website traffic (correct)
  • Number of competitors
  • Number of employees

Which of the following is NOT a step in developing a marketing strategy?

<p>Calculating the cost of production (D)</p> Signup and view all the answers

What is the primary purpose of a marketing strategy?

<p>To generate sales (D)</p> Signup and view all the answers

What is the difference between a marketing plan and a marketing strategy?

<p>A marketing strategy is more focused on the target audience than a marketing plan (D)</p> Signup and view all the answers

Which of the following is NOT one of the 4 Ps in marketing?

<p>Profit (B)</p> Signup and view all the answers

Which of the following best describes the concept of 'Place' in the 4 Ps of marketing?

<p>The physical location of the business (B)</p> Signup and view all the answers

Which of the following is NOT included in the concept of 'Product' in the 4 Ps of marketing?

<p>Distribution channels (D)</p> Signup and view all the answers

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