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Questions and Answers
Which 'P' in the 4Ps of marketing refers to all the features, advantages, and benefits that customers can enjoy from buying goods or services?
Which 'P' in the 4Ps of marketing refers to all the features, advantages, and benefits that customers can enjoy from buying goods or services?
- Product (correct)
- Place
- Price
- Promotion
What aspect of pricing strategies should a business consider in order to cater for overheads and determine profit margins?
What aspect of pricing strategies should a business consider in order to cater for overheads and determine profit margins?
- Competition pricing
- Customer preferences
- Mark-up needed (correct)
- Market demand
In the 4Ps of marketing, what does 'Place' refer to?
In the 4Ps of marketing, what does 'Place' refer to?
- Advertising locations
- Sales promotions
- Social media platforms
- Distribution channels (correct)
Which marketing activity involves making customers aware of products and services through methods like advertising and direct marketing?
Which marketing activity involves making customers aware of products and services through methods like advertising and direct marketing?
What is the key aspect of 'Price' in the 4Ps of marketing?
What is the key aspect of 'Price' in the 4Ps of marketing?
Why is 'Place' considered crucial in marketing even for non-retail businesses?
Why is 'Place' considered crucial in marketing even for non-retail businesses?
What should be considered to attract customers and maintain a competitive advantage in marketing?
What should be considered to attract customers and maintain a competitive advantage in marketing?
'Promotion' in the 4Ps of marketing includes which of the following?
'Promotion' in the 4Ps of marketing includes which of the following?
'Place' in the 4Ps of marketing involves ensuring what for customers?
'Place' in the 4Ps of marketing involves ensuring what for customers?
What is a significant reason for considering 'Mark-up' when determining pricing strategies?
What is a significant reason for considering 'Mark-up' when determining pricing strategies?
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