Marketing Plan Steps and Components
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Questions and Answers

Which 'P' in the 4Ps of marketing refers to all the features, advantages, and benefits that customers can enjoy from buying goods or services?

  • Product (correct)
  • Place
  • Price
  • Promotion
  • What aspect of pricing strategies should a business consider in order to cater for overheads and determine profit margins?

  • Competition pricing
  • Customer preferences
  • Mark-up needed (correct)
  • Market demand
  • In the 4Ps of marketing, what does 'Place' refer to?

  • Advertising locations
  • Sales promotions
  • Social media platforms
  • Distribution channels (correct)
  • Which marketing activity involves making customers aware of products and services through methods like advertising and direct marketing?

    <p>Promotion</p> Signup and view all the answers

    What is the key aspect of 'Price' in the 4Ps of marketing?

    <p>Adapting to customer preferences</p> Signup and view all the answers

    Why is 'Place' considered crucial in marketing even for non-retail businesses?

    <p>To ensure customer accessibility</p> Signup and view all the answers

    What should be considered to attract customers and maintain a competitive advantage in marketing?

    <p>Offering discounts and seasonal pricing</p> Signup and view all the answers

    'Promotion' in the 4Ps of marketing includes which of the following?

    <p>'Word of mouth' advertising</p> Signup and view all the answers

    'Place' in the 4Ps of marketing involves ensuring what for customers?

    <p>'Same-day' delivery options</p> Signup and view all the answers

    What is a significant reason for considering 'Mark-up' when determining pricing strategies?

    <p>To cover overhead costs and ensure profits</p> Signup and view all the answers

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