Eurasia S.A. Marketing Plan Overview
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Questions and Answers

What is one of the main benefits of an effective CRM implementation?

  • Higher operational costs
  • Decreased customer loyalty
  • Increased prospect acquisition costs
  • Improved customer relationships (correct)

    • What is the primary focus of intelligent marketing plans?

  • Increasing the number of websites
  • Reduce marketing costs
  • Gather data through surveys
  • Exploit human emotions and behaviors (correct)

    • How does a CRM system help in marketing campaign detection?

  • By increasing the number of campaigns launched
  • By focusing solely on social media marketing
  • By identifying ineffective campaigns (correct)
  • By eliminating the need for direct marketing

    • What is the recommended character limit for titles to optimize search engine visibility?

    <p>60-70 characters (A)</p> Signup and view all the answers

    What aspect of customer interactions does CRM aim to optimize?

    <p>Customer lifecycle management (B)</p> Signup and view all the answers

    How do social networks enhance the spread of marketing messages?

    <p>Through the existing network of friends and family (D)</p> Signup and view all the answers

    Which of the following is NOT listed as a key factor in implementing a CRM?

    <p>Direct product distribution (D)</p> Signup and view all the answers

    What is a primary benefit of optimizing a website's loading time?

    <p>Reduced bandwidth consumption (B)</p> Signup and view all the answers

    What resource is commonly used in successful viral marketing plans?

    <p>Existing communication networks (D)</p> Signup and view all the answers

    What does effective management of service requests through CRM involve?

    <p>Automating the sales force via the internet (C)</p> Signup and view all the answers

    Which of the following accurately describes spam?

    <p>Unsolicited and unwanted messages sent in bulk (C)</p> Signup and view all the answers

    Which of the following is NOT a method to improve search engine visibility?

    <p>Decreasing website hosting costs (D)</p> Signup and view all the answers

    What is one of the key roles of an SEM expert?

    <p>Managing advertising campaigns (B)</p> Signup and view all the answers

    What does the Law on Information Society and Electronic Commerce Services (LSSICE) prohibit in Spain?

    <p>Spam and unsolicited electronic mail (D)</p> Signup and view all the answers

    Which statement is false regarding CRM's focus?

    <p>CRM only focuses on customer acquisition. (D)</p> Signup and view all the answers

    Which component is crucial for successful CRM deployment?

    <p>Effective sharing of information with suppliers (A)</p> Signup and view all the answers

    What is the purpose of a site map in the context of search engines?

    <p>To help search engines navigate the site (D)</p> Signup and view all the answers

    What type of marketing has significantly grown over the past 20 years?

    <p>Viral marketing (D)</p> Signup and view all the answers

    What is a common feature of viral marketing strategies?

    <p>They utilize affiliate programs for message spread (A)</p> Signup and view all the answers

    What is a key factor in determining the cost and placement of ads in search engine advertising systems?

    <p>Bidding system (A)</p> Signup and view all the answers

    What does the term CRM stand for?

    <p>Customer Relationship Management (C)</p> Signup and view all the answers

    Which advertising system is NOT mentioned as a major SEM platform?

    <p>Bing Ads (B)</p> Signup and view all the answers

    Which phrase best describes viral marketing?

    <p>Leveraging social networks for exponential brand awareness (B)</p> Signup and view all the answers

    Why do companies often turn to sponsored links in search engines?

    <p>To reach more potential customers (B)</p> Signup and view all the answers

    What motivation must marketing campaigns consider for effectiveness?

    <p>Human emotions and desires to communicate (A)</p> Signup and view all the answers

    What aspect of ad text contributes significantly to its success?

    <p>Ability to attract user attention (A)</p> Signup and view all the answers

    What factor contributes to improving user experience on a website?

    <p>High-quality content updates (D)</p> Signup and view all the answers

    Which search engine advertising strategy allows for targeting based on user location and language?

    <p>Segmentation (D)</p> Signup and view all the answers

    Which term refers to the cost model where advertisers pay only when users click on an advertisement?

    <p>Pay-per-Click (B)</p> Signup and view all the answers

    Why is it important for an SEM expert to choose specific keywords carefully?

    <p>To avoid attracting non-relevant visitors (D)</p> Signup and view all the answers

    In viral marketing, what is primarily utilized to amplify reach and awareness?

    <p>The social network effect (D)</p> Signup and view all the answers

    What feature of advertising systems is linked to higher ad positions and visibility?

    <p>Higher click-through rates (A)</p> Signup and view all the answers

    What is a recommended strategy to enhance your website's SEO through external links?

    <p>Get other websites with related topics to link to your website. (B)</p> Signup and view all the answers

    Which of the following is NOT a current best practice for improving SEO?

    <p>Use Flash content to engage users. (A)</p> Signup and view all the answers

    How can social networks contribute to improving your website's SEO?

    <p>They provide links and traffic from 'friends'. (A)</p> Signup and view all the answers

    What should be included in each page to enhance search engine visibility?

    <p>Unique title and descriptions for each page. (C)</p> Signup and view all the answers

    When participating in forums related to your website's activity, what is essential for success?

    <p>Being a qualified user through valuable contributions. (D)</p> Signup and view all the answers

    What kind of content should be prioritized for SEO regarding text on your website?

    <p>Content with strategically placed keywords that users search for. (B)</p> Signup and view all the answers

    What factor should companies consider to understand their target audience when selling online?

    <p>Customer's behavior and preferences (B)</p> Signup and view all the answers

    What is the impact of using JavaScript and Flash on a website's SEO?

    <p>It can hinder crawlers from following links on the site. (B)</p> Signup and view all the answers

    Which of the following is NOT mentioned as a service in digital marketing?

    <p>Television advertising (C)</p> Signup and view all the answers

    Why is it still relevant to list your website in directories like Dmoz and Yahoo?

    <p>They require human filtering, ensuring quality. (D)</p> Signup and view all the answers

    How can companies optimize their knowledge about online customers?

    <p>By using free online tools and analytics (B)</p> Signup and view all the answers

    What is a primary benefit of online shopping for companies?

    <p>It allows for detailed customer segmentation at low cost (B)</p> Signup and view all the answers

    What type of customer behavior is exemplified in the text?

    <p>Frequent booking with specific preferences (B)</p> Signup and view all the answers

    Which statement regarding the international marketing mix is true?

    <p>It includes more variables or policies than the national level (A)</p> Signup and view all the answers

    What is one challenge that traditional shopping faces in comparison to online shopping?

    <p>Convenience and accessibility (D)</p> Signup and view all the answers

    What aspect of online customers can companies analyze to shape their marketing strategies?

    <p>Their purchasing habits and preferences (A)</p> Signup and view all the answers

    Study Notes

    Eurasia S.A. Marketing Plan

    • Company Overview: Eurasia S.A. imports, assembles, and sells computer components and complete computers, both domestically and internationally.
    • Key Personnel: Juan Suárez (owner) and Pedro Domínguez (International Trade manager) lead the company.
    • Expansion Plans: The company plans two expansions:
      • Creating a new company focused on a different product line, leveraging experience in import-export.
      • Expanding its client base to countries like the UK and Morocco.
    • Staffing: They hired four international trade technicians as interns to support these expansions, anticipating valuable experience transfer.
    • Marketing Plan Necessity: Eurasia S.A. recognizes the need for a digital marketing plan to leverage opportunities in today's technology, referencing a colleague's success with online sales.
    • Digital Marketing Importance: Pedro suggests focusing on leveraging digital technologies, specifically online marketing, to enhance the company's return on investment (ROI).

    Digital Marketing International

    • Existing Success: Juan is uninterested in traditional marketing techniques since their company has had success without them in the past.
    • Market Research Importance: The company recognizes the importance of market research and customer segmentation (preferences, tastes, etc.) in its new strategy and new markets in international markets.
    • Marketing and Planning: The document emphasizes the importance of comprehensive planning in any business considering new international markets or strategies. This involves clearly defining objectives, determining a desirable future state, and creating strategies to reach that state.
    • Importance of Key Concepts: Topics are presented for analyzing the company's current state regarding digital marketing and planning.
    • Marketing Mix Key Concepts: 4Ps (Product, Pricing, Place, and Promotion) for marketing.
    • International Marketing Difference: International marketing differs from domestic marketing due to varying cultural, political, legal, and geographical factors.

    Online Client

    • Online Client Characteristics:
      • Infidelities: Easiness to switch brands or products
      • Online Communication and Opinions: Sharing opinions and feedback online
      • Fast Decisions: Quick purchasing decisions

    Online Promotion Web Export

    • Promoting Online & Offline: Discusses the importance of promoting a company's exporting website through both online and offline channels.

    Plan of Digital Marketing International

    • Plan Content: The plan should detail important steps like current analysis, realistic goals, effective strategies, a financial plan, time management, and evaluation.

    SEO and SEM

    • SEO (Search Engine Optimization): A free method for website ranking improvement in search results.
    • SEM (Search Engine Marketing): A paid method for increasing website visibility in search engine results.

    Mobile Marketing

    • Benefits and Uses: Highlights mobile applications in various aspects beyond e-commerce, such as managing bank accounts and subscriptions, viewing videos or television, shopping, and other activities, emphasizing the consumer dependence on their mobile phones.

    CRM

    • Client Relationship Management: A system to collect information.
    • Importance: CRM aids in understanding client needs and preferences.
    • Relationships with Suppliers: CRM also involves relationships with the supply chain, ensuring the product meets expectations and satisfies consumer needs.

    Annex

    • Resource Licenses: Identifies the licenses under which resources were used in the document.

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    Related Documents

    Marketing Plan for Eurasia, S.A. PDF

    Description

    Explore the marketing plan for Eurasia S.A., a company dedicated to importing and selling computer components. Learn about their expansion strategies, staffing, and the importance of digital marketing in today's tech landscape. This overview highlights key personnel and future growth opportunities.

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