10 Questions
Place, also known as distribution, focuses on getting the product to the right customers at the right time and in the right location.
Place
This deals with the company’s actions to advertise the products and services it offers to the targeted market.
Promotion
are also known as the Customer, Cost, Communication, and Convenience.
4Cs
The customer is at the center of the 4Cs framework. Understanding the target customers’ needs, preferences, behaviors, and aspirations is essential for creating value and building strong customer relationships.
Customer
Cost refers to more than just the price of the product or service. It encompasses the entire cost associated with acquiring, owning, and using the product or service.
Cost
This emphasizes why an organization should engage and build good relationships with customers.
Communication
Convenience refers to the ease and accessibility of obtaining and using the product or service. In today’s fast-paced world, customers value convenience highly.
Convenience
is focusing all of its marketing efforts on attracting customer for one off sale
Transactional marketing
uses methods to develop long term relationship with customer in order to retain and develop a healthy relationship with their customer.
Relationship marketing
5 Levels Of Relationship Marketing
Basic marketing Reactive marketing Accountable marketing Proactive marketing Partnership marketing
Study Notes
Place (Distribution)
- Focuses on getting the product to the right customers at the right time and in the right location
- Deals with the company's actions to advertise products and services to the targeted market
4Cs Framework
- Also known as Customer, Cost, Communication, and Convenience
- Customer is at the center of the 4Cs framework
- Understanding target customers' needs, preferences, behaviors, and aspirations is essential for creating value and building strong customer relationships
Cost
- Refers to more than just the price of the product or service
- Encompasses the entire cost associated with acquiring, owning, and using the product or service
Convenience
- Refers to the ease and accessibility of obtaining and using the product or service
- Customers value convenience highly in today's fast-paced world
Relationship Marketing
- Focuses on attracting customers for one-off sales versus building long-term relationships
- 5 levels of relationship marketing:
- (Note: The levels are not specified in the provided text, but it mentions that there are 5 levels)
Test your knowledge on the marketing concept of place, also known as distribution, which involves delivering products to the right customers at the right time and place.
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