Marketing Mix: Place Concepts

<p>Exclusive distribution (D)</p> Signup and view all the answers

<p>Vertical conflict (D)</p> Signup and view all the answers

<p>It allows for better customer relationship management. (C)</p> Signup and view all the answers

<p>Independent members pursue their own profits. (D)</p> Signup and view all the answers

<p>Full control over customer relationships is lost. (C)</p> Signup and view all the answers

<p>It consolidates all stages under single ownership. (D)</p> Signup and view all the answers

<p>Independent entities collaborate via contracts. (D)</p> Signup and view all the answers

<p>Access to existing sales infrastructure and customer data. (C)</p> Signup and view all the answers

<p>There is often some level of shared ownership or contracts. (B)</p> Signup and view all the answers

<p>When they require immediate customer feedback. (D)</p> Signup and view all the answers

<p>To enhance impact and purchasing power (A)</p> Signup and view all the answers

<p>IGA (B)</p> Signup and view all the answers

<p>Power dynamics between parties influence operations (B)</p> Signup and view all the answers

<p>The same level joining for new opportunities (B)</p> Signup and view all the answers

<p>By maximizing customer satisfaction through varied access points (B)</p> Signup and view all the answers

<p>Managing promotional strategies among competitors (B)</p> Signup and view all the answers

<p>Improved coordination among channel members through contracts (B)</p> Signup and view all the answers

<p>Disruption of supplier-retailer relationships (B)</p> Signup and view all the answers

Marketing channels with no intermediaries; customers buy directly from the producer.

Marketing channels with one or more intermediaries; customers buy through wholesalers, retailers, or dealers.

A channel where independent producers, wholesalers, and retailers each aim for maximum profit, potentially at the system's expense.

A channel structure where producers, wholesalers, and retailers act as a unified system, often through ownership, contracts, or power.

VMS where successive production and distribution stages are under single ownership.

VMS where independent companies join through contracts for distribution and production.

The level of influence a producer possesses in a given marketing channel.

The number of steps and components between a producer and consumer in a marketing channel

Disagreements among companies at the same level of the distribution channel (e.g., competing retailers selling the same brand).

Disagreements between different levels of the same distribution channel (e.g., a manufacturer and a retailer disagreeing on pricing or promotions).

Disagreements between different distribution channels used by the same company (e.g., online vs. in-store sales strategies).

Removing middlemen in the distribution channel, allowing companies to sell directly to consumers (e.g., online retailers bypassing physical stores).

Making a product available in as many outlets as possible to maximize brand awareness and sales (e.g., Coca-Cola).

Achieving greater impact and purchasing power by producing or selling goods or services in large quantities, thus lowering per-unit costs.

A business model where a franchiser grants a franchisee the right to operate a business under its brand and system, using its trademark, processes, and resources.

Groups of retailers who join together to purchase goods and services jointly, benefiting from economies of scale and collective bargaining power.

A distribution system where a wholesaler partners with independent retailers, providing them with marketing, logistics, and other support in exchange for loyalty and consistent supply agreements.

A VMS where a powerful company, like Procter & Gamble or Unilever, dominates the activities of other companies in the production and distribution chain through its size and influence, without formal contracts.

A channel arrangement where two or more companies at the same level, possibly competitors, join forces to pursue a new marketing opportunity, combining strengths and resources.

A system where a single company uses multiple channels, like online stores, physical stores, and partnerships, to reach different customer segments and optimize customer satisfaction.

Disagreements or disputes that arise within a distribution channel, often between producers, wholesalers, and retailers, as their goals and interests diverge.