Marketing Opportunity Analysis and Consumer Analysis
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Questions and Answers

What is the main focus of retrenchment?

  • Increasing sales and profits
  • Implementing new technologies
  • Reducing costs or assets (correct)
  • Expanding the organization
  • Which of the following best describes divestiture?

  • Selling all company assets
  • Increasing workforce
  • Opening new branches
  • Selling a division or part of an organization (correct)
  • What does liquidation involve?

  • Increasing market share
  • Selling all company assets (correct)
  • Expanding internationally
  • Launching a new product line
  • What is the purpose of Strategy Evaluation and Control?

    <p>Regular monitoring and evaluation to identify deviations</p> Signup and view all the answers

    What does the tactical marketing process determine?

    <p>Means or tactics to implement strategies</p> Signup and view all the answers

    In the example given, what is the selected strategy to increase sales by 10%?

    <p>Market penetration</p> Signup and view all the answers

    What is the task immediately after selecting a strategy?

    <p>Identifying tactics and implementation details</p> Signup and view all the answers

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