Marketing Terminology
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Questions and Answers

What is the term for the values and ways of thinking that are typical of a large business organisation?

  • Consumerism
  • Corporate culture (correct)
  • Core activity
  • Cost-cutting
  • What is the purpose of a consumer/customer survey?

  • To collect information about consumer preferences and behavior (correct)
  • To increase consumerism
  • To create a core activity
  • To reduce costs
  • What is the term for the process of trying to reduce the amount of money spent by a business?

  • Cost-cutting (correct)
  • Decline
  • Consumer confidence
  • Credit crunch
  • What is the term for a person who buys products and/or services?

    <p>Consumer</p> Signup and view all the answers

    What is the term for the buying and using of goods and services?

    <p>Consumerism</p> Signup and view all the answers

    What is the term for a bank card that can be used to take money directly from your bank account when you pay for something?

    <p>Debit card</p> Signup and view all the answers

    What is the term for when an industry or country becomes less profitable, productive, or wealthy?

    <p>Niedergang / Déclin</p> Signup and view all the answers

    What is the purpose of delegating tasks to someone at a lower level in the hierarchy?

    <p>To enable them to take decisions</p> Signup and view all the answers

    What is the term for the income remaining after deduction of taxes and social security charges?

    <p>Disposable income</p> Signup and view all the answers

    What is the term for a business conducted on the internet?

    <p>E-commerce</p> Signup and view all the answers

    What is the term for a person who starts a company, arranges business deals and takes risks?

    <p>Entrepreneur</p> Signup and view all the answers

    What is the term for the capital that a company has from shares rather than from loans?

    <p>Equity</p> Signup and view all the answers

    What is the term for a statement made in an advertisement, usually by somebody famous or important, saying that they use and like a particular product?

    <p>Endorsements</p> Signup and view all the answers

    What is the term for an increase in the number of goods sold to other countries?

    <p>Export growth</p> Signup and view all the answers

    Study Notes

    Business Terminology

    • A constraint is a factor that limits or restricts something.
    • A consumer is a person who buys products and/or services.
    • Consumer confidence refers to people's confidence in the economy, making them willing to spend money.

    Business Operations

    • A core activity is the main or most important thing that an organisation does.
    • Cost-cutting involves trying to reduce the amount of money spent by a business.
    • Delegation involves giving responsibility to someone at a lower level in the hierarchy to enable them to take decisions.

    Finance

    • A credit card is a bank card that you can use to buy goods and services and pay for them later.
    • A debit card is a bank card that can be used to take money directly from your bank account when you pay for something.
    • A deficit is the amount by which money spent or owed is greater than money earned in a particular period of time.
    • Disposable income is income remaining after deduction of taxes and social security charges, available to be spent or saved as one wishes.
    • Diversification involves developing a wider range of products, interests, skills in order to be more successful or reduce risk.

    Business Strategy

    • Downsizing involves reducing the number of employees.
    • Downturn is the part of the economic cycle when prices or the value of stocks, shares, etc. fall.
    • E-commerce is business that is conducted on the internet.
    • Endorsements involve a statement made in an advertisement, usually by somebody famous or important, saying that they use and like a particular product.

    Entrepreneurship

    • An entrepreneur is someone who starts a company, arranges business deals and takes risks.
    • Equity is the capital that a company has from shares rather than from loans.
    • Executive is a person who has an important job as a manager of a company or organisation.
    • Export growth is an increase in the number of goods sold to other countries.

    Marketing

    • Fair trade is a movement which promotes fairer trading conditions for developing countries.
    • A feature is an important part of something.
    • Gap in the market is a business opportunity to make or sell something that is not yet available.

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    Test your knowledge of marketing terms, including consumer behavior, confidence, and more. Learn about the concepts that shape the marketing world.

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