10 Questions
What are the additional Ps added to the original 4 Ps framework?
People, process, physical evidence, partnerships
Which aspect focuses on the tangible cues and evidence that help customers evaluate a product or service?
Physical evidence
What does the 'process' aspect refer to in the extended framework?
Distribution channels
What is a key purpose of 'partnerships' in the marketing context?
Adding credibility and reach
Which part of the extended framework focuses on defining the strategic approach to pricing?
'Price'
What is the main function of 'people' in the extended marketing mix framework?
Creating best customer experience
Which component of the extended framework emphasizes strategic thinking in promotional activities?
'Promotion'
'Physical evidence' in the extended framework primarily serves as:
A way to evaluate products or services
Why is it important for businesses to consider 'partnerships' in their marketing efforts?
To add credibility and increase reach
In the extended marketing mix framework, what aspect focuses on ensuring that all channels run effectively?
'Process'
Learn about the marketing mix, including the classic four P's concept in marketing. Understand how these concepts have evolved and are still relevant in the field of marketing.
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