Podcast
Questions and Answers
What are the additional Ps added to the original 4 Ps framework?
What are the additional Ps added to the original 4 Ps framework?
- Productivity, profitability, professionalism, packaging
- Pricing, place, promotion, product
- Planning, performance, positioning, procurement
- People, process, physical evidence, partnerships (correct)
Which aspect focuses on the tangible cues and evidence that help customers evaluate a product or service?
Which aspect focuses on the tangible cues and evidence that help customers evaluate a product or service?
- Process
- Partnerships
- Physical evidence (correct)
- People
What does the 'process' aspect refer to in the extended framework?
What does the 'process' aspect refer to in the extended framework?
- Distribution channels (correct)
- Tangible evidence
- Marketing strategies
- Training needs of staff
What is a key purpose of 'partnerships' in the marketing context?
What is a key purpose of 'partnerships' in the marketing context?
Which part of the extended framework focuses on defining the strategic approach to pricing?
Which part of the extended framework focuses on defining the strategic approach to pricing?
What is the main function of 'people' in the extended marketing mix framework?
What is the main function of 'people' in the extended marketing mix framework?
Which component of the extended framework emphasizes strategic thinking in promotional activities?
Which component of the extended framework emphasizes strategic thinking in promotional activities?
'Physical evidence' in the extended framework primarily serves as:
'Physical evidence' in the extended framework primarily serves as:
Why is it important for businesses to consider 'partnerships' in their marketing efforts?
Why is it important for businesses to consider 'partnerships' in their marketing efforts?
In the extended marketing mix framework, what aspect focuses on ensuring that all channels run effectively?
In the extended marketing mix framework, what aspect focuses on ensuring that all channels run effectively?
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