Marketing Mix Fundamentals

A product is an instrument by which a company provides customer satisfaction. It is anything offered to a market to satisfy the needs and wants of the customers, which can be in the form of goods, services, goods and services, or an idea.

The components of a product include physical objects, design, brand, package, label, price, services, supportive amenities, satisfaction, ideas, and personalities.

The product is considered the most tangible and valuable single element of a marketing plan.

<p>A product is anything that might satisfy the expectations of a consumer. It is a set of qualities mobilized in recognizable form.</p> Signup and view all the answers

<p>A product is both what a seller has to sell and what a buyer has to buy.</p> Signup and view all the answers