Marketing Mix Fundamentals

Product = Anything offered to a market to satisfy customer needs and wants Price = The amount of money charged for a product or service Place = The location where a product or service is made available for purchase Promotion = Activities that communicate the merits of the product and persuade target customers to buy

Goods = Physical objects that can be offered to satisfy customer needs and wants Service = Intangible activities or benefits provided to satisfy customer needs Goods and service = Offerings that include both physical objects and intangible activities Idea = Concepts or notions that can be offered to fulfill customer expectations

Brand = A name, term, design, symbol, or any other feature that identifies one seller's product as distinct from those of other sellers Package = The container or wrapping that holds the product and can influence a buyer's perception Label = An information tag attached to the product that provides details about it Supportive amenities = Additional services or features that enhance the value of the core product

<p>Tangible = Physical or material attributes of a product that can be perceived by the senses Valuable = Having worth or importance to customers, contributing to their satisfaction Single element of marketing plan = An essential component that influences the overall marketing strategy Set of qualities mobilized in recognizable form = A combination of attributes presented in a distinct and identifiable manner</p> Signup and view all the answers

<p>Instrument by which company provides customer satisfaction = Product Anything giving that might satisfy the expectations of a consumer = Product Sum total of physical, economic, social, and = Product Most tangible and valuable single element of marketing plan = Product</p> Signup and view all the answers