Podcast Beta
Questions and Answers
What are the key components of the marketing mix for a physical good?
Product, price, promotion, place, physical evidence, process
How many aspects of the marketing mix apply to the successful running of music festivals?
All 6 aspects apply
Why is product an important component of the marketing mix?
Product represents the physical good or service being offered and is key to meeting customer needs.
How does 'price' factor into the marketing mix for music festivals?
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Explain the importance of 'promotion' in the marketing mix of music festivals.
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