Podcast
Questions and Answers
It refers to the various marketing activities classified into four general categories as four tools to take various decisions to pursue marketing objectives.
It refers to the various marketing activities classified into four general categories as four tools to take various decisions to pursue marketing objectives.
It refers to the actual item/service that a consumer purchases, including the packaging, image, guarantee, and after sales service.
It refers to the actual item/service that a consumer purchases, including the packaging, image, guarantee, and after sales service.
It indicates that the consumers are not really buying the set of attributes but rather the benefits that satisfy their needs.
It indicates that the consumers are not really buying the set of attributes but rather the benefits that satisfy their needs.
The amount of money or goods for which a thing is brought or sold.
The amount of money or goods for which a thing is brought or sold.
Signup and view all the answers
The only element in the marketing mix that generates revenue to a organization.
The only element in the marketing mix that generates revenue to a organization.
Signup and view all the answers
Sometimes, it reflects the nature of relationship between customer & provider.
Sometimes, it reflects the nature of relationship between customer & provider.
Signup and view all the answers
It refers to contact between the service provider and the person who gets the benefits of the service, i.e. the consumer.
It refers to contact between the service provider and the person who gets the benefits of the service, i.e. the consumer.
Signup and view all the answers
All such channels are available between the firm and the target market to increase the profitability of getting the customer to the product are referred as place.
All such channels are available between the firm and the target market to increase the profitability of getting the customer to the product are referred as place.
Signup and view all the answers
Also known as marketing communications, it refers to a tool of communication used to inform the target market customers about the goods and services to facilitate the exchange process.
Also known as marketing communications, it refers to a tool of communication used to inform the target market customers about the goods and services to facilitate the exchange process.
Signup and view all the answers
It concerns with informing, educating, persuading, and reminding customers.
It concerns with informing, educating, persuading, and reminding customers.
Signup and view all the answers
Also known as Promotion
Also known as Promotion
Signup and view all the answers
