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It refers to the various marketing activities classified into four general categories as four tools to take various decisions to pursue marketing objectives.
It refers to the actual item/service that a consumer purchases, including the packaging, image, guarantee, and after sales service.
It indicates that the consumers are not really buying the set of attributes but rather the benefits that satisfy their needs.
The amount of money or goods for which a thing is brought or sold.
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The only element in the marketing mix that generates revenue to a organization.
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Sometimes, it reflects the nature of relationship between customer & provider.
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It refers to contact between the service provider and the person who gets the benefits of the service, i.e. the consumer.
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All such channels are available between the firm and the target market to increase the profitability of getting the customer to the product are referred as place.
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Also known as marketing communications, it refers to a tool of communication used to inform the target market customers about the goods and services to facilitate the exchange process.
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It concerns with informing, educating, persuading, and reminding customers.
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Also known as Promotion
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