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Questions and Answers
Which of the following is NOT one of the 'five P's' of the marketing mix?
Which of the following is NOT one of the 'five P's' of the marketing mix?
- Placement
- Product
- Packaging
- Publicity (correct)
What is an example of a factor influencing consumer behavior according to the text?
What is an example of a factor influencing consumer behavior according to the text?
- Price of substitutes (correct)
- Geographical location
- Weather conditions
- Political stability
What does consumer research involve, based on the text?
What does consumer research involve, based on the text?
- Observing consumer behavior in a controlled environment
- Studying historical marketing trends
- Conducting surveys on global consumer behavior
- Analyzing consumer responses to product questions (correct)
What can clever marketing do in terms of consumer behavior?
What can clever marketing do in terms of consumer behavior?
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What is emphasized as the key factor that encourages repeat purchases by consumers?
What is emphasized as the key factor that encourages repeat purchases by consumers?
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