The Marketing Mix and Consumer Behavior Quiz
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Questions and Answers

Which of the following is NOT one of the 'five P's' of the marketing mix?

  • Placement
  • Product
  • Packaging
  • Publicity (correct)

    • What is an example of a factor influencing consumer behavior according to the text?

  • Price of substitutes (correct)
  • Geographical location
  • Weather conditions
  • Political stability

    • What does consumer research involve, based on the text?

  • Observing consumer behavior in a controlled environment
  • Studying historical marketing trends
  • Conducting surveys on global consumer behavior
  • Analyzing consumer responses to product questions (correct)

    • What can clever marketing do in terms of consumer behavior?

    <p>Encourage many consumers to purchase a product once</p> Signup and view all the answers

    What is emphasized as the key factor that encourages repeat purchases by consumers?

    <p>Quality of the product</p> Signup and view all the answers

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