Podcast
Questions and Answers
What do marketers focus on in competitor analysis using SWOT analysis?
What do marketers focus on in competitor analysis using SWOT analysis?
- Competitor's relative competitive strengths and weaknesses (correct)
- Competitor's customer service quality
- Competitor's advertising expenditure
- Competitor's employee satisfaction scores
Which tools are employed by marketing management to analyze the industry context?
Which tools are employed by marketing management to analyze the industry context?
- Porter's five forces and SWOT analysis (correct)
- PESTLE analysis and scenario planning
- Value chain analysis and balanced scorecard
- Ansoff matrix and BCG growth-share matrix
What is the focus of marketing management?
What is the focus of marketing management?
- Implementation of operational strategies
- Practical application of marketing orientation, techniques, and methods (correct)
- Application of financial techniques
- Utilization of human resource management
What activities does marketing management often imply?
What activities does marketing management often imply?
Which aspects of competitors do marketing managers examine in competitor analysis?
Which aspects of competitors do marketing managers examine in competitor analysis?
What does marketing management employ to perform a primary analysis?
What does marketing management employ to perform a primary analysis?
What is the purpose of a brand audit?
What is the purpose of a brand audit?
What are some examples of qualitative marketing research mentioned in the text?
What are some examples of qualitative marketing research mentioned in the text?
In a brand audit, what does the examination of external opportunities and threats aim to identify?
In a brand audit, what does the examination of external opportunities and threats aim to identify?
What does a brand audit seek to determine about a business's financial strength?
What does a brand audit seek to determine about a business's financial strength?
What is one of the goals of a brand audit?
What is one of the goals of a brand audit?
What does a brand audit focus on?
What does a brand audit focus on?
What is part of a brand audit's examination of a business's image and reputation with its customers?
What is part of a brand audit's examination of a business's image and reputation with its customers?
What element does a brand audit establish in order to improve the brand position within the industry?
What element does a brand audit establish in order to improve the brand position within the industry?
What does a brand audit examine about a business's share of the market?
What does a brand audit examine about a business's share of the market?
What does a brand audit investigate about a business's competitive position in comparison to its competitors?
What does a brand audit investigate about a business's competitive position in comparison to its competitors?
