17 Questions
What is a key principle to keep in mind when designing a business card?
Emphasizing simplicity and having a focal point
Which size options are mentioned for flyers in the provided text?
8.5" x 11", 4" x 9", or 8.5" x 5.5"
What is the most commonly used business marketing tool according to the text?
Websites
What does the text recommend as a way to add credibility to a catering business on social media?
Uploading photos and videos in real time
Which type of imagery is consistently used on all marketing materials for Decadence Catering?
Black and white imagery
What is the main advice given for creating flyers in the provided text?
'Less is more' – simplicity is best
What is the primary purpose of catering artwork or collaterals according to the text?
To showcase the company's services and contact information
Which design factor is NOT mentioned in the text as important for effective catering collaterals?
Symmetry
What is the recommended approach for using color schemes in catering collaterals?
Use color schemes in harmony with each other
What is the purpose of the 'squint test' mentioned in the text for catering collaterals like brochures and posters?
To check if the design is visually appealing from a distance
What is the recommended layout for a tri-fold brochure according to the text?
Panel 1-3: List of menu, Panel 4: Logo, Panel 5: Contact details, Panel 6: Vicinity map
What is the primary purpose of a business card in catering marketing?
To serve as a small representation of the company
Which of the following is NOT mentioned as a communication tool or platform for catering businesses?
Search engine optimization (SEO)
What is the purpose of providing discounts for a nonprofit or charitable organization?
To gain access to the guest list and event correspondence
Which of the following statements about trade shows is true, according to the text?
Attendees are there to gather information and potentially make contact with caterers later
What does the term 'piggybacking' refer to in the context of catering business marketing?
Caterers piggybacking on another business's marketing campaign
What is described as the 'best form of advertising' for catering businesses?
Word-of-mouth (WOM)
Test your knowledge on identifying collaterals, assessing effective communication tools, and applying techniques for successful marketing campaigns in the catering industry. Topics include catering artwork, promotional collaterals, and effective communication strategies.
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