Catering Marketing Management Quiz

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What is a key principle to keep in mind when designing a business card?

Using multiple focal points

Emphasizing simplicity and having a focal point (correct)

Choosing a glossy black stock for printing

Including as much information as possible

Which size options are mentioned for flyers in the provided text?

5" x 7", 6" x 4", or 4" x 6"

3.5" x 2", 8.5" x 11", 4" x 9"

8.5" x 11", 4" x 9", or 8.5" x 5.5" (correct)

3" x 5", 5" x 7", or 5" x 10"

What is the most commonly used business marketing tool according to the text?

Social media

Print ads in newspapers and magazines

Websites (correct)

Electronic media ads (television, radio)

What does the text recommend as a way to add credibility to a catering business on social media?

Uploading photos and videos in real time Signup and view all the answers

Which type of imagery is consistently used on all marketing materials for Decadence Catering?

Black and white imagery Signup and view all the answers

What is the main advice given for creating flyers in the provided text?

'Less is more' – simplicity is best Signup and view all the answers

What is the primary purpose of catering artwork or collaterals according to the text?

To showcase the company's services and contact information Signup and view all the answers

Which design factor is NOT mentioned in the text as important for effective catering collaterals?

Symmetry Signup and view all the answers

What is the recommended approach for using color schemes in catering collaterals?

Use color schemes in harmony with each other Signup and view all the answers

What is the purpose of the 'squint test' mentioned in the text for catering collaterals like brochures and posters?

To check if the design is visually appealing from a distance Signup and view all the answers

What is the recommended layout for a tri-fold brochure according to the text?

Panel 1-3: List of menu, Panel 4: Logo, Panel 5: Contact details, Panel 6: Vicinity map Signup and view all the answers

What is the primary purpose of a business card in catering marketing?

To serve as a small representation of the company Signup and view all the answers

Which of the following is NOT mentioned as a communication tool or platform for catering businesses?

Search engine optimization (SEO) Signup and view all the answers

What is the purpose of providing discounts for a nonprofit or charitable organization?

To gain access to the guest list and event correspondence Signup and view all the answers

Which of the following statements about trade shows is true, according to the text?

Attendees are there to gather information and potentially make contact with caterers later Signup and view all the answers

What does the term 'piggybacking' refer to in the context of catering business marketing?

Caterers piggybacking on another business's marketing campaign Signup and view all the answers

What is described as the 'best form of advertising' for catering businesses?

Word-of-mouth (WOM) Signup and view all the answers

Catering Marketing Management Quiz

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