Catering Marketing Management Quiz
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Questions and Answers

What is a key principle to keep in mind when designing a business card?

  • Using multiple focal points
  • Emphasizing simplicity and having a focal point (correct)
  • Choosing a glossy black stock for printing
  • Including as much information as possible

Which size options are mentioned for flyers in the provided text?

  • 5" x 7", 6" x 4", or 4" x 6"
  • 3.5" x 2", 8.5" x 11", 4" x 9"
  • 8.5" x 11", 4" x 9", or 8.5" x 5.5" (correct)
  • 3" x 5", 5" x 7", or 5" x 10"

What is the most commonly used business marketing tool according to the text?

  • Social media
  • Print ads in newspapers and magazines
  • Websites (correct)
  • Electronic media ads (television, radio)

What does the text recommend as a way to add credibility to a catering business on social media?

<p>Uploading photos and videos in real time (D)</p> Signup and view all the answers

Which type of imagery is consistently used on all marketing materials for Decadence Catering?

<p>Black and white imagery (B)</p> Signup and view all the answers

What is the main advice given for creating flyers in the provided text?

<p>'Less is more' – simplicity is best (C)</p> Signup and view all the answers

What is the primary purpose of catering artwork or collaterals according to the text?

<p>To showcase the company's services and contact information (B)</p> Signup and view all the answers

Which design factor is NOT mentioned in the text as important for effective catering collaterals?

<p>Symmetry (B)</p> Signup and view all the answers

What is the recommended approach for using color schemes in catering collaterals?

<p>Use color schemes in harmony with each other (D)</p> Signup and view all the answers

What is the purpose of the 'squint test' mentioned in the text for catering collaterals like brochures and posters?

<p>To check if the design is visually appealing from a distance (A)</p> Signup and view all the answers

What is the recommended layout for a tri-fold brochure according to the text?

<p>Panel 1-3: List of menu, Panel 4: Logo, Panel 5: Contact details, Panel 6: Vicinity map (C)</p> Signup and view all the answers

What is the primary purpose of a business card in catering marketing?

<p>To serve as a small representation of the company (B)</p> Signup and view all the answers

Which of the following is NOT mentioned as a communication tool or platform for catering businesses?

<p>Search engine optimization (SEO) (A)</p> Signup and view all the answers

What is the purpose of providing discounts for a nonprofit or charitable organization?

<p>To gain access to the guest list and event correspondence (D)</p> Signup and view all the answers

Which of the following statements about trade shows is true, according to the text?

<p>Attendees are there to gather information and potentially make contact with caterers later (A)</p> Signup and view all the answers

What does the term 'piggybacking' refer to in the context of catering business marketing?

<p>Caterers piggybacking on another business's marketing campaign (D)</p> Signup and view all the answers

What is described as the 'best form of advertising' for catering businesses?

<p>Word-of-mouth (WOM) (B)</p> Signup and view all the answers

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