Marketing Management Program Objectives

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Questions and Answers

What is one key aspect of understanding marketing principles for graduates?

Managing corporate finances

Designing marketing strategies for global markets

Understanding the firm’s relationship with its stakeholders (correct)

Developing statistical analysis tools

Which strategy focuses on identifying specific segments of the market?

Project management

Market segmentation (correct)

Brand loyalty

Financial forecasting

Which aspect relates to effective promotional programs in marketing communication?

Designing the product's aesthetic

Identifying customer needs and wants (correct)

Understanding pricing models

Developing a sales strategy

What do graduates need to understand regarding brand strategies?

Effective brand strategies for both consumer and business goods Signup and view all the answers

What is essential for developing a marketing plan?

Assessing customer needs and wants Signup and view all the answers

Which skill is important for managing sales activities and sales force?

Building good relationships with customers and stakeholders Signup and view all the answers

In international marketing, what strategy should be developed?

Developing strategies to satisfy customers and compete internationally Signup and view all the answers

Which of the following is a component of service marketing mixes?

Customer communication strategies Signup and view all the answers

What is the total credit hour of the selected courses?

42 Chrs Signup and view all the answers

Which of the following categories is NOT included in the test weight classification?

Behavioral Signup and view all the answers

Which learning outcome category focuses on the ability to apply knowledge?

Application Signup and view all the answers

How many themes are indicated under the credit hour competency?

3 or more themes Signup and view all the answers

Which of the following cognitive levels is likely the highest according to the Bloom's taxonomy reference?

Evaluating Signup and view all the answers

What is the primary purpose of the exit exam announced by the Ministry of Education of Ethiopia?

To improve the quality of graduates Signup and view all the answers

What is essential for developing a valid and reliable test according to the information provided?

Careful planning and guidelines Signup and view all the answers

Which dimension should a well-constructed test measure according to the content?

Knowledge, skills, and attitudes Signup and view all the answers

What is one of the key components for improving the overall quality of a test?

Planning the test construction Signup and view all the answers

What does a test blueprint provide in the context of test construction?

A complete plan for test development Signup and view all the answers

What is one of the specific objectives of the marketing program?

To make ethical decisions in marketing activities Signup and view all the answers

Which aspect is NOT emphasized as part of a good test's characteristics?

Student motivation factors Signup and view all the answers

Which course focuses on the behavior of customers relevant to marketing decisions?

Fundamentals of Consumer Behaviour Signup and view all the answers

According to the principles outlined, what is a consequence of poor test planning?

Inaccurate assessment of student learning Signup and view all the answers

Which of the following courses is included in the theme of Promotion & Brand Management?

Integrated Marketing Communication Signup and view all the answers

How many total credit hours are required for the selected marketing courses?

42 Signup and view all the answers

When is the exit exam set to begin according to the information provided?

2022/2023 academic year Signup and view all the answers

What is a key component of the marketing mix that students are expected to manipulate?

Marketing mix variables Signup and view all the answers

Which course is focused on understanding the logistics and channels in marketing?

Marketing Channel & Logistics Management Signup and view all the answers

In which thematic area would you find the course 'Product & Brand Management'?

Promotion & Brand Management Signup and view all the answers

Which area of study involves conducting marketing research for effective decision-making?

Marketing Research Signup and view all the answers

What is a primary skill to be applied in analyzing marketing campaigns?

Paying attention to customer feedback Signup and view all the answers

Which of the following is a key attitude expected in marketing management?

Making ethical decisions Signup and view all the answers

What is an important aspect of developing service marketing strategies?

Creating a marketing mix Signup and view all the answers

Which transferable skill is critical for making marketing decisions?

Understanding statistical data Signup and view all the answers

What is a vital outcome of the marketing management program?

Enhanced confidence to deliver value Signup and view all the answers

What is a necessary skill to effectively design marketing strategies for agricultural products?

Creating appropriate marketing mixes Signup and view all the answers

Which approach is important for carrying out assigned activities in marketing management?

Carrying out activities with integrity Signup and view all the answers

To effectively support community needs, marketing professionals should appreciate what?

The importance of data for decision-making Signup and view all the answers

Study Notes

Program Objective

The program is designed to educate aspiring marketing professionals.
Students will combine business knowledge with professional expertise.
The program emphasizes customer satisfaction through marketing skills.
The goal is to produce flexible and adaptable graduates who can thrive in a dynamic environment.
The program aims to contribute to the development of modern marketing practices in Ethiopia.

Program Specific Objectives

Familiarize students with marketing management theories, concepts, and models.
Enable students to apply fundamental marketing terms, concepts, and theories in various marketing situations.
Develop student understanding of customer behavior relevant to marketing decisions.
Equip students to perform marketing management functions in international markets.
Train students to conduct marketing research and generate market insights for effective decision-making.
Foster ethical decision-making in marketing activities.
Teach students to manipulate marketing mix variables to achieve organizational goals.
Encourage student contributions to the advancement of marketing practices.

Breakdown of Courses and Credit Hours

Principles of Marketing: 4 credit hours
- Fundamentals of Marketing: 10 credit hours (includes Consumer Behaviour and Marketing Research)
Promotion & Brand Management: 6 credit hours (includes Integrated Marketing Communication and Product & Brand Management)
Services and E-Marketing: 6 credit hours (includes Services Marketing and E-Marketing)
Sales & Channel Management: 7 credit hours (includes Marketing Channel & Logistics Management and Sales Management)
Strategic & International Marketing: 13 credit hours (includes Strategic Marketing Management, International Marketing, Business Marketing, and Agricultural & commodity Marketing)
Total Credit Hours for the Program: 42 credit hours

Test Blueprint

The Test Blueprint is a comprehensive plan designed to assess student learning outcomes.
The blueprint incorporates various assessment methods, including cognitive, affective, and psychomotor domains.
The "T" column represents the total weight of each assessment domain.
Each course within the program will be assessed according to the blueprint's specifications.

Key Courses

Principles of Marketing: Students will learn essential marketing principles, tools, and concepts. They will gain an understanding of the marketing environment and how to apply marketing mix principles.
Consumer Behaviour: Students will explore customer needs and wants. They will gain an understanding of how consumers make purchasing decisions.
Marketing Research: Students will gain experience in conducting market research to gather data and information. They will learn how to analyze data to inform marketing strategies.
Integrated Marketing Communication: Students will examine various communication channels employed in marketing. They will explore integrated marketing strategies that encompass various communication channels.
Product & Brand Management: Students will learn the principles of product development and management. They will explore branding strategies and brand building for different products and services.
Services Marketing: Students will focus on the unique aspects of marketing services. They will study service marketing mixes and strategies for achieving success in the services sector.
E-Marketing: Students will acquire knowledge and skills in online marketing. They will learn about different online marketing tools and platforms, such as social media and search engine optimization.
Marketing Channel & Logistics Management: Students will study the distribution and logistics aspects of marketing. They will gain knowledge of how to effectively manage and optimize marketing channels.
Sales Management: Students will learn skills and strategies related to sales. They will explore how to effectively manage a sales team and maximize sales performance.
Strategic Marketing Management: Students will explore the strategic aspects of marketing. They will learn how to develop and implement effective marketing strategies to achieve organizational goals.
International Marketing: Students will gain an understanding of the complexities of international marketing. They will explore different market environments and strategies for successful expansion into international markets.
Business Marketing: Students will study the nuances of marketing to businesses. They will acquire knowledge of business buying behavior and marketing strategies relevant to B2B markets.
Agricultural & Commodity Marketing: Students will focus on the unique aspects of agricultural marketing. They will study marketing strategies and challenges specific to agricultural commodities and products.

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Description

This quiz covers the objectives of a marketing management program, focusing on essential theories, models, and practices. It aims to prepare students for effective decision-making in various marketing situations, emphasizing customer satisfaction and ethical practices. Participants will explore how to thrive in dynamic marketing environments, particularly in Ethiopia.