Podcast
Questions and Answers
Which of the following best describes a company that prioritizes high production efficiency and wide distribution, even if it means not fully addressing specific customer needs?
Which of the following best describes a company that prioritizes high production efficiency and wide distribution, even if it means not fully addressing specific customer needs?
- Selling concept
- Marketing concept
- Societal marketing concept
- Production concept (correct)
A company that focuses all its efforts on persuading customers to buy its products through aggressive advertising and sales techniques is most likely following which marketing management philosophy?
A company that focuses all its efforts on persuading customers to buy its products through aggressive advertising and sales techniques is most likely following which marketing management philosophy?
- Marketing concept
- Product concept
- Selling concept (correct)
- Societal marketing concept
If a company analyzes its internal resources such as its skilled labor and innovative technology, which part of the SWOT analysis is being addressed?
If a company analyzes its internal resources such as its skilled labor and innovative technology, which part of the SWOT analysis is being addressed?
- Opportunities
- Threats
- Weaknesses
- Strengths (correct)
A company that is proactively looking for ways to improve its products and make them more appealing to users, and believes in continuous improvement, is most likely aligned with which philosophy?
A company that is proactively looking for ways to improve its products and make them more appealing to users, and believes in continuous improvement, is most likely aligned with which philosophy?
What is the primary focus of market segmentation?
What is the primary focus of market segmentation?
Flashcards
Market Segmentation
Market Segmentation
Dividing a market into smaller groups based on common characteristics to create specific marketing strategies.
SWOT Analysis
SWOT Analysis
A strategic planning tool that analyzes a company's strengths, weaknesses, opportunities, and threats.
Brand Equity
Brand Equity
The financial value of a brand, separate from the tangible assets of the company.
Selling Concept
Selling Concept
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Marketing Concept
Marketing Concept
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