Recent Lessons

Show all results for ""

Feature Overview

Ace your exams with our all-in-one platform for creating and sharing quizzes and tests.

Quizzes

Create quizzes and tests automatically from your content using AI.

Flashcards

Automatically turn your notes into digital flashcards.

Share, Export & Embed

Share with classmates or export to Excel and your learning management system.

Stats & Reporting

Auto-grading quizzes and tests with detailed stats and reports.

Mobile Apps

The smarter way to study – wherever you are.

Pricing

Search...

Marketing Management: Customer-Centric vs Traditional Organization

10 Questions

3 Views

Marketing Management: Customer-Centric vs Traditional Organization

Choose a study mode

Play Quiz

Study Flashcards

Spaced Repetition

Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the focus of a Customer-Centric Organization?

Emphasizing technology and social media

Revolve around the product and its features

Prioritizing short-term profits and transactions

Building long-term relationships and personalized experiences (correct)

Which of the following is not part of the new market environment in changing marketing realities?

E-commerce and social media

Climate change and health factors

Traditional marketing strategies (correct)

Globalization and multiculturalism

What does Holistic Marketing focus on?

Focusing solely on product features

Isolating marketing activities from other departments

Shared purpose and goal for all activities and departments (correct)

Maximizing short-term profits

What is the Production Concept based on?

Consumers favor cheaper and available products Signup and view all the answers

What does a Traditional Organization typically revolve around?

The product and its features Signup and view all the answers

What is the primary focus of the selling concept?

Focusing on the actual sale of the product regardless of its quality or fit to customer needs Signup and view all the answers

Which organizational structure is ideal for companies with multiple products?

Product or brand organization Signup and view all the answers

What is the key characteristic of a matrix organization structure?

Combination of both a traditional hierarchy of management and project managers Signup and view all the answers

Which concept is based on the idea that consumers will only purchase products that meet their needs?

Marketing concept Signup and view all the answers

What is the primary benefit of a geographic organization structure for international companies?

Allows employees to design local marketing strategies for their target audience based on geographical region Signup and view all the answers