Podcast
Questions and Answers
What is the key reason why marketing takes a long time to master?
What is the key reason why marketing takes a long time to master?
- It requires active participation in lectures
- It involves various periods in the history of marketing
- It encompasses a holistic approach and many components (correct)
- It involves reading course literature carefully
What does the marketing mix consist of?
What does the marketing mix consist of?
- Place, Production, Publicity, Profit
- Product, Promotion, Price, Place (correct)
- Price, Performance, Publicity, Place
- Product, Price, Promotion, Performance
In the context of marketing, what is exchanged between a company and a customer?
In the context of marketing, what is exchanged between a company and a customer?
- Money and Performance
- Ideas and Events
- Products and Ideas (correct)
- Services and Experiences
How can the scope of marketing be best described?
How can the scope of marketing be best described?
What is marketed according to the provided text?
What is marketed according to the provided text?
What is AMA's definition of marketing focused on?
What is AMA's definition of marketing focused on?
On which date do students analyze Business Markets and Marketing from a Macro Perspective?
On which date do students analyze Business Markets and Marketing from a Macro Perspective?
What topic will students be focusing on during L5?
What topic will students be focusing on during L5?
What is the deadline for the Group Report?
What is the deadline for the Group Report?
Which topic will be covered in L7?
Which topic will be covered in L7?
What do students do prior to their individual exams?
What do students do prior to their individual exams?
What will students focus on in L9?
What will students focus on in L9?
What are the 4Ps of marketing according to the simplified version by McCarthy (1960)?
What are the 4Ps of marketing according to the simplified version by McCarthy (1960)?
An example of physical evidence in the airline industry would be:
An example of physical evidence in the airline industry would be:
Which of the following is NOT a relevant element mentioned in the 'original' list by Borden (1964)?
Which of the following is NOT a relevant element mentioned in the 'original' list by Borden (1964)?
What is included under the 'Place' element in marketing?
What is included under the 'Place' element in marketing?
Which of the following is a pricing strategy used in the airline industry?
Which of the following is a pricing strategy used in the airline industry?
A key target market for the airline industry is:
A key target market for the airline industry is:
What is the ultimate goal for any marketing activity?
What is the ultimate goal for any marketing activity?
In the context of marketing, what is demand linked to?
In the context of marketing, what is demand linked to?
During the sales period from the 1930s-1950s, what was the primary focus of marketing efforts?
During the sales period from the 1930s-1950s, what was the primary focus of marketing efforts?
What was the perception of customers during the production period (1870s-1930s) regarding competition?
What was the perception of customers during the production period (1870s-1930s) regarding competition?
What is the main difference between needs and wants in marketing?
What is the main difference between needs and wants in marketing?
What characterized the development of marketing during the production period (1870s-1930s)?
What characterized the development of marketing during the production period (1870s-1930s)?
