Marketing Strategy Alignment Lecture Expectations
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Questions and Answers

What is the recommended behavior during the lecture according to the text?

  • Arrive on time and avoid side talks (correct)
  • Arrive late and engage in side conversations
  • Use mobile phones for calls and texts during the lecture
  • Leave the lecture hall without permission

    • What is the weightage of the Final Exam in MKTG301 - Principles of Marketing?

  • 5%
  • 30% (correct)
  • 20%
  • 2.5%

    • What is the purpose of Company-Wide Strategic Planning according to the text?

  • To focus solely on marketing strategy
  • To determine short-term goals
  • To ignore specific situations and opportunities
  • To find the game plan for long-run survival and growth (correct)

    • What is the required behavior for mobile phones during the lecture?

    <p>Set them on 'SILENT'</p> Signup and view all the answers

    What is the contribution of Individual Assignment in MKTG301 - Principles of Marketing?

    <p>7.5%</p> Signup and view all the answers

    What is the recommended behavior for mobile phones during the lecture according to the text?

    <p>Silent mode</p> Signup and view all the answers

    What is the contribution of Individual Assignment in MKTG301 - Principles of Marketing?

    <p>7.5%</p> Signup and view all the answers

    What is the purpose of Company-Wide Strategic Planning according to the text?

    <p>Long-run survival and growth</p> Signup and view all the answers

    What is the weightage of the Final Exam in MKTG301 - Principles of Marketing?

    <p>30%</p> Signup and view all the answers

    What is the recommended duration for being on time for the lecture according to the text?

    <p>10 min</p> Signup and view all the answers

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