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10 Questions

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Digital Marketing Mix Lecture 03 Quiz

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Questions and Answers

In the context of digital marketing mix (7Ps), which component refers to the physical product or the service proposition?

Product (correct)

Price

Promotions

Place

According to the lecture, what is suggested for companies regarding the modification of products in the digital world?

Consider how to modify product and add digital value (correct)

Focus on traditional product modification only

Ignore the digital aspect of products

Avoid adding digital value to products

What does 'People' represent in the digital marketing mix (7Ps)?

The customer service representatives

The target audience (correct)

The social media influencers

The company's employees

'Process' in the digital marketing mix (7Ps) refers to:

The steps customers take to make a purchase Signup and view all the answers

What does 'Physical evidence' represent in the context of digital marketing mix (7Ps)?

Physical evidence of product quality Signup and view all the answers

What is the definition of ONLINE VALUE PROPOSITION (OVP) as mentioned in the text?

The value proposition that encompasses the complete experience of selecting, buying, and using a digital product or service Signup and view all the answers

What is the key element from a digital marketing perspective, as mentioned in the text?

Affiliate marketing Signup and view all the answers

What does the flexibility of companies offering digital products include, as mentioned in the text?

Offering a range of purchase options at different price points Signup and view all the answers

What is a potential purchase option for companies that offer digital products, as mentioned in the text?

Subscription for different periods at different price points Signup and view all the answers

What factor should be considered under the 'Price' aspect of the digital marketing mix, as mentioned in the text?

Willingness of customers to pay for the product/service Signup and view all the answers