Podcast
Questions and Answers
In the context of digital marketing mix (7Ps), which component refers to the physical product or the service proposition?
In the context of digital marketing mix (7Ps), which component refers to the physical product or the service proposition?
- Product (correct)
- Price
- Promotions
- Place
According to the lecture, what is suggested for companies regarding the modification of products in the digital world?
According to the lecture, what is suggested for companies regarding the modification of products in the digital world?
- Consider how to modify product and add digital value (correct)
- Focus on traditional product modification only
- Ignore the digital aspect of products
- Avoid adding digital value to products
What does 'People' represent in the digital marketing mix (7Ps)?
What does 'People' represent in the digital marketing mix (7Ps)?
- The customer service representatives
- The target audience (correct)
- The social media influencers
- The company's employees
'Process' in the digital marketing mix (7Ps) refers to:
'Process' in the digital marketing mix (7Ps) refers to:
What does 'Physical evidence' represent in the context of digital marketing mix (7Ps)?
What does 'Physical evidence' represent in the context of digital marketing mix (7Ps)?
What is the definition of ONLINE VALUE PROPOSITION (OVP) as mentioned in the text?
What is the definition of ONLINE VALUE PROPOSITION (OVP) as mentioned in the text?
What is the key element from a digital marketing perspective, as mentioned in the text?
What is the key element from a digital marketing perspective, as mentioned in the text?
What does the flexibility of companies offering digital products include, as mentioned in the text?
What does the flexibility of companies offering digital products include, as mentioned in the text?
What is a potential purchase option for companies that offer digital products, as mentioned in the text?
What is a potential purchase option for companies that offer digital products, as mentioned in the text?
What factor should be considered under the 'Price' aspect of the digital marketing mix, as mentioned in the text?
What factor should be considered under the 'Price' aspect of the digital marketing mix, as mentioned in the text?
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