Marketing Information System Flashcards

Involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services.

A set of procedures and methods that regularly generates, stores, analyzes, and distributes information for use in making marketing and other business decisions.

A process of designing, creating, and managing customer lists.

<p>A collection of related information about a specific topic.</p> Signup and view all the answers

<p>Research that collects and reports data primarily in numerical form.</p> Signup and view all the answers

<p>Research that relies on what is seen in field or naturalistic settings more than on statistical data.</p> Signup and view all the answers

<p>A type of research designed to obtain information on how people feel about certain products, services, companies, or ideas; also known as opinion research.</p> Signup and view all the answers

<p>Concerned about the size and location of a market, the competition, and the segmentation within the market for a particular product or service.</p> Signup and view all the answers

<p>Also known as advertising research, focuses on issues of media effectiveness, selection, frequency, and ratings.</p> Signup and view all the answers

<p>Centers on evaluating product design, package design, product usage, and consumer acceptance of new and existing products.</p> Signup and view all the answers