Marketing Information System Flashcards

Questions and Answers

What is Marketing Research?

Involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services.

Define Marketing Information System.

A set of procedures and methods that regularly generates, stores, analyzes, and distributes information for use in making marketing and other business decisions.

What is Database Marketing?

A process of designing, creating, and managing customer lists.

What is a Database?

A collection of related information about a specific topic. Signup and view all the answers

What is Quantitative Research?

Research that collects and reports data primarily in numerical form. Signup and view all the answers

Define Qualitative Research.

Research that relies on what is seen in field or naturalistic settings more than on statistical data. Signup and view all the answers

What is Attitude Research?

A type of research designed to obtain information on how people feel about certain products, services, companies, or ideas; also known as opinion research. Signup and view all the answers

What is Market Intelligence?

Concerned about the size and location of a market, the competition, and the segmentation within the market for a particular product or service. Signup and view all the answers

What is Media Research?

Also known as advertising research, focuses on issues of media effectiveness, selection, frequency, and ratings. Signup and view all the answers

What is Product Research?

Centers on evaluating product design, package design, product usage, and consumer acceptance of new and existing products. Signup and view all the answers

Study Notes

Marketing Research

Involves gathering, analyzing, and reporting data related to marketing goods and services.
Employs various processes and methods to derive actionable insights.

Marketing Information System

A structured system that generates, stores, analyzes, and disseminates marketing-related information.
Aids in informed decision-making for marketing and business strategies.

Database Marketing

Refers to customer relationship management (CRM) practices.
Involves designing, creating, and managing detailed customer lists for targeted marketing.

Database

A systematic collection of related information focused on specific topics.
Enables efficient data retrieval and management for analysis.

Quantitative Research

Collects and presents data primarily in numerical formats.
Useful for statistical analysis and quantifying trends or patterns.

Qualitative Research

Focuses on observational data from naturalistic environments rather than purely statistical analysis.
Provides insights into behavioral patterns and deeper understanding of consumer perceptions.

Attitude Research

Designed to gather opinions about products, services, or companies.
Also termed opinion research, it assesses consumer feelings and beliefs.

Market Intelligence

Pertains to understanding the size, location, competition, and market segmentation of targeted products or services.
Provides strategic insights for market positioning and competition analysis.

Media Research

Also known as advertising research, it evaluates the effectiveness of media choices.
Focuses on issues like media selection, frequency, and audience ratings.

Product Research

Concentrates on assessing product design, packaging, usage, and consumer acceptance.
Critical for evaluating both new and existing products in the market.

Description

Test your knowledge of key concepts in marketing information systems with these flashcards. Learn important terms such as marketing research and the components of a marketing information system. Enhance your understanding and application of marketing strategies through this interactive format.