Questions and Answers
What is Marketing Research?
Involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services.
Define Marketing Information System.
A set of procedures and methods that regularly generates, stores, analyzes, and distributes information for use in making marketing and other business decisions.
What is Database Marketing?
A process of designing, creating, and managing customer lists.
What is a Database?
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What is Quantitative Research?
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Define Qualitative Research.
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What is Attitude Research?
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What is Market Intelligence?
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What is Media Research?
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What is Product Research?
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Study Notes
Marketing Research
- Involves gathering, analyzing, and reporting data related to marketing goods and services.
- Employs various processes and methods to derive actionable insights.
Marketing Information System
- A structured system that generates, stores, analyzes, and disseminates marketing-related information.
- Aids in informed decision-making for marketing and business strategies.
Database Marketing
- Refers to customer relationship management (CRM) practices.
- Involves designing, creating, and managing detailed customer lists for targeted marketing.
Database
- A systematic collection of related information focused on specific topics.
- Enables efficient data retrieval and management for analysis.
Quantitative Research
- Collects and presents data primarily in numerical formats.
- Useful for statistical analysis and quantifying trends or patterns.
Qualitative Research
- Focuses on observational data from naturalistic environments rather than purely statistical analysis.
- Provides insights into behavioral patterns and deeper understanding of consumer perceptions.
Attitude Research
- Designed to gather opinions about products, services, or companies.
- Also termed opinion research, it assesses consumer feelings and beliefs.
Market Intelligence
- Pertains to understanding the size, location, competition, and market segmentation of targeted products or services.
- Provides strategic insights for market positioning and competition analysis.
Media Research
- Also known as advertising research, it evaluates the effectiveness of media choices.
- Focuses on issues like media selection, frequency, and audience ratings.
Product Research
- Concentrates on assessing product design, packaging, usage, and consumer acceptance.
- Critical for evaluating both new and existing products in the market.
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Test your knowledge of key concepts in marketing information systems with these flashcards. Learn important terms such as marketing research and the components of a marketing information system. Enhance your understanding and application of marketing strategies through this interactive format.