4 Questions
During the manufacturing era between 1850 and 1945, what was the primary goal of marketing?
To produce what customers wanted
What characterized the marketing approach during the manufacturing era?
Sales orientation with a focus on single transactions
What concept gained popularity during the shift to marketing orientation?
Customer relationship marketing
What did some companies discover when they focused on customer relationship marketing?
Not all customers are desirable
Test your knowledge of marketing during the manufacturing era between 1850 and 1945, characterized by a production orientation and sales-driven approach. Explore the focus on efficient production and selling strategies during this period.
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