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Questions and Answers
During the manufacturing era between 1850 and 1945, what was the primary goal of marketing?
During the manufacturing era between 1850 and 1945, what was the primary goal of marketing?
- To maximize long-term customer satisfaction
- To produce what customers wanted (correct)
- To focus on social responsibility
- To build relationships with customers
What characterized the marketing approach during the manufacturing era?
What characterized the marketing approach during the manufacturing era?
- Social orientation with a focus on technology
- Customer relationship marketing with a focus on repeat purchases
- Sales orientation with a focus on single transactions (correct)
- Production orientation with a focus on long-term customer satisfaction
What concept gained popularity during the shift to marketing orientation?
What concept gained popularity during the shift to marketing orientation?
- Customer relationship marketing (correct)
- Social responsibility
- Production orientation
- Sales orientation
What did some companies discover when they focused on customer relationship marketing?
What did some companies discover when they focused on customer relationship marketing?
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