Marketing in the Manufacturing Era Quiz
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Questions and Answers

During the manufacturing era between 1850 and 1945, what was the primary goal of marketing?

  • To maximize long-term customer satisfaction
  • To produce what customers wanted (correct)
  • To focus on social responsibility
  • To build relationships with customers
  • What characterized the marketing approach during the manufacturing era?

  • Social orientation with a focus on technology
  • Customer relationship marketing with a focus on repeat purchases
  • Sales orientation with a focus on single transactions (correct)
  • Production orientation with a focus on long-term customer satisfaction
  • What concept gained popularity during the shift to marketing orientation?

  • Customer relationship marketing (correct)
  • Social responsibility
  • Production orientation
  • Sales orientation
  • What did some companies discover when they focused on customer relationship marketing?

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