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Questions and Answers
During the manufacturing era between 1850 and 1945, what was the primary goal of marketing?
During the manufacturing era between 1850 and 1945, what was the primary goal of marketing?
What characterized the marketing approach during the manufacturing era?
What characterized the marketing approach during the manufacturing era?
What concept gained popularity during the shift to marketing orientation?
What concept gained popularity during the shift to marketing orientation?
What did some companies discover when they focused on customer relationship marketing?
What did some companies discover when they focused on customer relationship marketing?
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