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Questions and Answers
What was the state of web content during the early stages of digital marketing in the 1990s?
What was the state of web content during the early stages of digital marketing in the 1990s?
- Focused on user-generated content
- Dynamic and highly interactive
- Fully integrated with social media
- Primarily static with minimal interaction (correct)
What significant development in digital marketing occurred in 1993?
What significant development in digital marketing occurred in 1993?
- The establishment of social media platforms
- The launch of Google's search engine
- The introduction of the first banner advertising (correct)
- The creation of the first web crawling software
In which year was the first web crawler created?
In which year was the first web crawler created?
- 1996
- 1994 (correct)
- 1995
- 1993
How many years passed between the creation of the first web crawler and the launch of Google?
How many years passed between the creation of the first web crawler and the launch of Google?
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Which of the following was NOT in existence during the early 1990s?
Which of the following was NOT in existence during the early 1990s?
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Study Notes
Digital Marketing Evolution
- Digital marketing emerged as a term in the 1990s, marking the start of online promotional activities.
- Web 1.0 era featured primarily static content with minimal user interaction and no established online communities.
- The first banner advertisement appeared in 1993, introducing a new form of online engagement.
- In 1994, the first web crawler was created, which laid the groundwork for modern search engine optimization (SEO).
- Google was launched four years later, in 1998, transforming the landscape of online search and advertising.
- YouTube and social media platforms didn't exist during this early period, highlighting the significant evolution of digital marketing methods and technologies in just a few decades.
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