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Questions and Answers
Which year was the term 'digital marketing' first used?
Which year was the term 'digital marketing' first used?
- 1980
- 2010
- 1990 (correct)
- 2000
What was the original purpose of digital marketing?
What was the original purpose of digital marketing?
- To increase brand awareness through search engine optimization
- To promote products through traditional advertising methods
- To create engaging content for social media
- To sell products online (correct)
Who coined the term 'digital marketing'?
Who coined the term 'digital marketing'?
- Steve Jobs
- Bill Gates
- Philip Kotler (correct)
- Martha Stewart
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Study Notes
History of Digital Marketing
- The term "digital marketing" was first used in 1990.
- The original purpose of digital marketing was to promote brands and products through digital channels.
- Phil Kotler, a renowned American marketing author, is credited with coining the term "digital marketing".
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