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Questions and Answers
Which year was the term 'digital marketing' first used?
What was the original purpose of digital marketing?
Who coined the term 'digital marketing'?
Study Notes
History of Digital Marketing
- The term "digital marketing" was first used in 1990.
- The original purpose of digital marketing was to promote brands and products through digital channels.
- Phil Kotler, a renowned American marketing author, is credited with coining the term "digital marketing".
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Description
Test your knowledge of digital marketing history with this quiz! Discover when the term 'digital marketing' was first used and learn about the original purpose behind it. Find out who coined the term and how it has evolved over time. Perfect for digital marketing enthusiasts and professionals.
