Marketing Fundamentals Quiz
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Questions and Answers

Which of the following best describes the primary focus of marketing?

  • Organizing company resources
  • Creating and maintaining customer relationships (correct)
  • Controlling business operations
  • Conducting financial analyses

    • Which marketing strategy is most effective for increasing brand awareness?

  • Social media advertising (correct)
  • Word of mouth
  • Email marketing
  • Television commercials

    • What are the main functions of management?

  • Planning, organizing, leading, and controlling (correct)
  • Marketing, advertising, promoting, and selling
  • Producing, distributing, promoting, and pricing
  • Recruiting, training, supervising, and managing

    • What are the main functions of management in a business?

    <p>Planning, Organizing, Leading, Controlling</p> Signup and view all the answers

    What is the primary goal of marketing?

    <p>To create and capture value to attract and retain customers.</p> Signup and view all the answers

    What are the main functions of management?

    <p>Planning, Organizing, Leading, Controlling</p> Signup and view all the answers

    What are the main functions of management?

    <p>Planning, Organizing, Leading, Controlling</p> Signup and view all the answers

    Which of the following is NOT a function of management?

    <p>Marketing</p> Signup and view all the answers

    What are the main functions of management identified in the marketing fundamentals?

    <p>Planning, Organizing, Leading, Controlling</p> Signup and view all the answers

    Which of the following is considered a function of management?

    <p>Planning</p> Signup and view all the answers

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