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Questions and Answers
Which term does this textbook use instead of the traditional first P - product?
Which term does this textbook use instead of the traditional first P - product?
- Offering (correct)
- Experience
- Value
- Service
What is the fundamental focus of this textbook?
What is the fundamental focus of this textbook?
- Sacrificing value
- Evaluating the entire experience
- Providing value throughout the value chain (correct)
- Interacting with a product and a service
What are the five dominant themes of this textbook?
What are the five dominant themes of this textbook?
- Offering, sustainability, value, experience, sacrifice (correct)
- Product, sustainability, value, experience, sacrifice
- Service, sustainability, value, experience, sacrifice
- Service, sustainability, offering, experience, sacrifice
Why does this textbook use the term 'offering' instead of 'product'?
Why does this textbook use the term 'offering' instead of 'product'?
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What is the focus of marketing in today's environment according to this textbook?
What is the focus of marketing in today's environment according to this textbook?
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