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Marketing Principles Quiz

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Questions and Answers

Which term does this textbook use instead of the traditional first P - product?

Offering (correct)

Experience

Value

Service

What is the fundamental focus of this textbook?

Sacrificing value

Evaluating the entire experience

Providing value throughout the value chain (correct)

Interacting with a product and a service

What are the five dominant themes of this textbook?

Offering, sustainability, value, experience, sacrifice (correct)

Product, sustainability, value, experience, sacrifice

Service, sustainability, value, experience, sacrifice

Service, sustainability, offering, experience, sacrifice

Why does this textbook use the term 'offering' instead of 'product'?

<p>Because consumers don't sacrifice value when alternating between a product and a service</p> Signup and view all the answers

What is the focus of marketing in today's environment according to this textbook?

<p>Providing value throughout the value chain</p> Signup and view all the answers

Marketing Principles Quiz

Choose a study mode

Podcast

Questions and Answers

Which term does this textbook use instead of the traditional first P - product?

What is the fundamental focus of this textbook?

What are the five dominant themes of this textbook?

Why does this textbook use the term 'offering' instead of 'product'?

What is the focus of marketing in today's environment according to this textbook?

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