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Marketing Principles Quiz
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Marketing Principles Quiz

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@FriendlyLeopard

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Questions and Answers

Which term does this textbook use instead of the traditional first P - product?

  • Offering (correct)
  • Experience
  • Value
  • Service

    • What is the fundamental focus of this textbook?

  • Sacrificing value
  • Evaluating the entire experience
  • Providing value throughout the value chain (correct)
  • Interacting with a product and a service

    • What are the five dominant themes of this textbook?

  • Offering, sustainability, value, experience, sacrifice (correct)
  • Product, sustainability, value, experience, sacrifice
  • Service, sustainability, value, experience, sacrifice
  • Service, sustainability, offering, experience, sacrifice

    • Why does this textbook use the term 'offering' instead of 'product'?

    <p>Because consumers don't sacrifice value when alternating between a product and a service</p> Signup and view all the answers

    What is the focus of marketing in today's environment according to this textbook?

    <p>Providing value throughout the value chain</p> Signup and view all the answers

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