Marketing Principles Quiz
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Questions and Answers

What principle is followed in marketing?

  • Caveat vendor (correct)
  • Integrated approach
  • Fragmented approach
  • Caveat emptor

    • When does marketing begin according to the text?

  • Before actual production takes place (correct)
  • At the same time as production
  • During actual production
  • After actual production takes place

    • What is the focus of selling?

  • Advertising
  • Customer satisfaction
  • Sellers’ need (correct)
  • Marketing research

    • What does marketing myopia prioritize?

    <p>Meeting the urgent needs of the business</p> Signup and view all the answers

    What creates marketing myopia according to the text?

    <p>Mismatch in the expectations of the producer and consumer</p> Signup and view all the answers

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