Podcast
Questions and Answers
What kind of product can benefit from branding and positioning, despite having few features to differentiate?
What kind of product can benefit from branding and positioning, despite having few features to differentiate?
- Smartphone
- Automobile
- Bottled water (correct)
- Laptop
How is the Indian pharmaceutical market typically segmented?
How is the Indian pharmaceutical market typically segmented?
- Geographic regions
- Therapeutic verticals (correct)
- Age groups
- Revenue levels of companies
What is the higher-order goal of futuristic marketing?
What is the higher-order goal of futuristic marketing?
- Create a new market
- Share the market
- Size the market
- Shape the market (correct)
What type of marketing adds strength and sustainability to a company's marketing efforts?
What type of marketing adds strength and sustainability to a company's marketing efforts?
In which industry is eMaaS (Mobility as a Service) a servitization model?
In which industry is eMaaS (Mobility as a Service) a servitization model?
Under a servitization model, who retains ownership of the product?
Under a servitization model, who retains ownership of the product?
What sales and marketing model are many FMCG companies exploring with digitization?
What sales and marketing model are many FMCG companies exploring with digitization?
What should a company consider before increasing or decreasing prices?
What should a company consider before increasing or decreasing prices?
What is the concept of experience curve or learning curve related to?
What is the concept of experience curve or learning curve related to?
What is the primary goal of a company's marketing efforts?
What is the primary goal of a company's marketing efforts?
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