Marketing Fundamentals Quiz

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What kind of product can benefit from branding and positioning, despite having few features to differentiate?

Smartphone

Automobile

Bottled water (correct)

Laptop

How is the Indian pharmaceutical market typically segmented?

Geographic regions

Therapeutic verticals (correct)

Age groups

Revenue levels of companies

What is the higher-order goal of futuristic marketing?

Create a new market

Share the market

Size the market

Shape the market (correct)

What type of marketing adds strength and sustainability to a company's marketing efforts?

Socially oriented marketing Signup and view all the answers

In which industry is eMaaS (Mobility as a Service) a servitization model?

Transport Signup and view all the answers

Under a servitization model, who retains ownership of the product?

Product providers Signup and view all the answers

What sales and marketing model are many FMCG companies exploring with digitization?

Direct to Consumer (D2C) Signup and view all the answers

What should a company consider before increasing or decreasing prices?

All the above Signup and view all the answers

What is the concept of experience curve or learning curve related to?

Reduction in production costs Signup and view all the answers

What is the primary goal of a company's marketing efforts?

To shape the market Signup and view all the answers

Marketing Fundamentals Quiz

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Questions and Answers

What kind of product can benefit from branding and positioning, despite having few features to differentiate?

How is the Indian pharmaceutical market typically segmented?

What is the higher-order goal of futuristic marketing?

What type of marketing adds strength and sustainability to a company's marketing efforts?

In which industry is eMaaS (Mobility as a Service) a servitization model?

Under a servitization model, who retains ownership of the product?

What sales and marketing model are many FMCG companies exploring with digitization?

What should a company consider before increasing or decreasing prices?

What is the concept of experience curve or learning curve related to?

What is the primary goal of a company's marketing efforts?

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