Marketing Fundamentals Quiz
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Questions and Answers

What kind of product can benefit from branding and positioning, despite having few features to differentiate?

  • Smartphone
  • Automobile
  • Bottled water (correct)
  • Laptop
  • How is the Indian pharmaceutical market typically segmented?

  • Geographic regions
  • Therapeutic verticals (correct)
  • Age groups
  • Revenue levels of companies
  • What is the higher-order goal of futuristic marketing?

  • Create a new market
  • Share the market
  • Size the market
  • Shape the market (correct)
  • What type of marketing adds strength and sustainability to a company's marketing efforts?

    <p>Socially oriented marketing</p> Signup and view all the answers

    In which industry is eMaaS (Mobility as a Service) a servitization model?

    <p>Transport</p> Signup and view all the answers

    Under a servitization model, who retains ownership of the product?

    <p>Product providers</p> Signup and view all the answers

    What sales and marketing model are many FMCG companies exploring with digitization?

    <p>Direct to Consumer (D2C)</p> Signup and view all the answers

    What should a company consider before increasing or decreasing prices?

    <p>All the above</p> Signup and view all the answers

    What is the concept of experience curve or learning curve related to?

    <p>Reduction in production costs</p> Signup and view all the answers

    What is the primary goal of a company's marketing efforts?

    <p>To shape the market</p> Signup and view all the answers

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