Marketing Strategies Quiz
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Questions and Answers

What is the main focus of Brand Management?

  • Creating unique product offerings
  • Implementing strategies to attract customers
  • Hentifying target markets based on demographics
  • Maintaining a strong brand identity (correct)

    • What does Customer Relationship Management aim to do?

  • Identify target markets based on demographics
  • Focus on creating unique product offerings
  • Stay abreast of industry trends
  • Implement strategies to engage customers throughout their journey (correct)

    • What is the purpose of Market Analysis and Segmentation?

  • Identifying target markets and segmenting based on demographics (correct)
  • Maintaining a strong brand identity
  • Creating technological innovations
  • Implementing strategies to attract customers

    • What characterizes Ancient Times in relation to travel and hospitality?

    <p>Essential elements of ancient civilizations like Greeks and Romans</p> Signup and view all the answers

    What drove Mass Tourism in the 19th Century?

    <p>Technological advancements and improved infrastructure</p> Signup and view all the answers

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