Podcast
Questions and Answers
What is the term used to describe wants that are backed with buying power?
What is the term used to describe wants that are backed with buying power?
- Demands (correct)
- Necessities
- Desires
- Requirements
In 5C's analysis, which of the following is NOT one of the 'C's?
In 5C's analysis, which of the following is NOT one of the 'C's?
- Collaborators
- Company
- Cost (correct)
- Context
What does 'Segmentation' involve in the process of understanding the customers?
What does 'Segmentation' involve in the process of understanding the customers?
- Selecting the segment to enter
- Total market analysis
- Market differentiation
- Target market identification (correct)
Which type of organization is involved in buying goods and services for further processing?
Which type of organization is involved in buying goods and services for further processing?
What is the term used to describe individuals who purchase goods and services?
What is the term used to describe individuals who purchase goods and services?
What does 'Segmentation' involve in the process of understanding the customers?
What does 'Segmentation' involve in the process of understanding the customers?
What is the term used to describe wants that are backed with buying power?
What is the term used to describe wants that are backed with buying power?
What is the term used to describe the reason of existence of an organization?
What is the term used to describe the reason of existence of an organization?
What does 'Differentiation' involve in creating value for the customer?
What does 'Differentiation' involve in creating value for the customer?
What does 'Positioning' involve in the process of creating value for the customer?
What does 'Positioning' involve in the process of creating value for the customer?
What is the term used to describe the organizations that buy goods and services for further processing?
What is the term used to describe the organizations that buy goods and services for further processing?
What does 'Targeting' involve in the process of understanding the customers?
What does 'Targeting' involve in the process of understanding the customers?
What does 'Values' represent in the context of an organization?
What does 'Values' represent in the context of an organization?
What is the term used to describe the aspirations of what an organization hopes to achieve or become?
What is the term used to describe the aspirations of what an organization hopes to achieve or become?
What does 'Wants' represent in the context of understanding the customers?
What does 'Wants' represent in the context of understanding the customers?
What does 'Reseller' represent in the context of understanding the customers?
What does 'Reseller' represent in the context of understanding the customers?
Which concept states that consumers will buy products with quality, performance, and innovation?
Which concept states that consumers will buy products with quality, performance, and innovation?
What is the evaluation of customers about the difference between benefits and costs of competitors called?
What is the evaluation of customers about the difference between benefits and costs of competitors called?
What does customer engagement marketing aim to achieve?
What does customer engagement marketing aim to achieve?
What is the ideal way of engaging customers anytime, according to the text?
What is the ideal way of engaging customers anytime, according to the text?
What is the portion of the customer´s purchasing that a brand gets in its product categories called?
What is the portion of the customer´s purchasing that a brand gets in its product categories called?
What is the term used to describe consumer-driven brand exchanges shaping personal and collective experiences?
What is the term used to describe consumer-driven brand exchanges shaping personal and collective experiences?
What is the process of building and maintaining relationships by delivering superior customer value and satisfaction called?
What is the process of building and maintaining relationships by delivering superior customer value and satisfaction called?
What type of customers are characterized by high profitability and high loyalty?
What type of customers are characterized by high profitability and high loyalty?
What does the marketing concept state?
What does the marketing concept state?
What does the term 'market offerings' refer to?
What does the term 'market offerings' refer to?
What is the term used to describe actions by which satisfied consumers initiate favorable interactions with others about the brand?
What is the term used to describe actions by which satisfied consumers initiate favorable interactions with others about the brand?
What does the societal marketing concept consider?
What does the societal marketing concept consider?
What are the four key elements of the marketing mix?
What are the four key elements of the marketing mix?
What is the term used to describe the total combined customer lifetime value of all current and potential customers?
What is the term used to describe the total combined customer lifetime value of all current and potential customers?
Which type of customer is characterized by low profitability and low loyalty?
Which type of customer is characterized by low profitability and low loyalty?
What concept emphasizes that consumers will buy products with quality, performance, and innovation?
What concept emphasizes that consumers will buy products with quality, performance, and innovation?
What does customer engagement marketing aim to achieve?
What does customer engagement marketing aim to achieve?
What does the societal marketing concept consider?
What does the societal marketing concept consider?
What is the fastest-growing digital platform for engaging customers anytime?
What is the fastest-growing digital platform for engaging customers anytime?
What does big data marketing aim to achieve?
What does big data marketing aim to achieve?
What is the process of building and maintaining relationships by delivering superior customer value and satisfaction called?
What is the process of building and maintaining relationships by delivering superior customer value and satisfaction called?
What is the term used to describe consumer-driven brand exchanges shaping personal and collective experiences?
What is the term used to describe consumer-driven brand exchanges shaping personal and collective experiences?
What does the marketing mix consist of?
What does the marketing mix consist of?
What is the term used to describe the evaluation of customers about the difference between benefits and costs of competitors?
What is the term used to describe the evaluation of customers about the difference between benefits and costs of competitors?
