Marketing Fundamentals Quiz

False (B)

Billboards

<p>Influencer</p> Signup and view all the answers

<p>Radio = Audio commercials and sponsorships Magazines = Printed ads in lifestyle publications Internet = Social media ads and website banners Newspapers = Printed advertisements in daily publications</p> Signup and view all the answers

<p>Product, price, place, promotion (B)</p> Signup and view all the answers

<p>True (A)</p> Signup and view all the answers

<p>Quality</p> Signup and view all the answers

<p>Design</p> Signup and view all the answers

<p>Quality = Standard and reliability of the product Design = Aesthetic appeal and usability Features = Specific characteristics of the product Benefits = Value gained by the customer Product/Service Mix = Combination of products offered</p> Signup and view all the answers

<p>Conduct financial audits (A)</p> Signup and view all the answers

<p>False (B)</p> Signup and view all the answers

<p>brand name, logo or trademark, and slogan</p> Signup and view all the answers

<p>focus group</p> Signup and view all the answers

<p>Increases brand equity (C)</p> Signup and view all the answers

<p>Publicity = Free media coverage to promote a brand Closed-ended questions = Questions with specific answers like 'yes' or 'no' Open-ended questions = Questions allowing free-form detailed responses Slogan = A catchy phrase attached to a brand's name</p> Signup and view all the answers

<p>Sales analysis and consumer reaction</p> Signup and view all the answers

<p>True (A)</p> Signup and view all the answers

<p>To promote, sell, and distribute products or services (D)</p> Signup and view all the answers

<p>False (B)</p> Signup and view all the answers

<p>The value and strength of a brand in the marketplace based on customer perceptions, loyalty, and overall reputation.</p> Signup and view all the answers

<p>fad</p> Signup and view all the answers

<p>Direct channel = Selling directly from manufacturer to consumer Indirect channel = Involves intermediaries for product delivery Specialty channel = Non-traditional retail methods of distribution Retailer = Sells goods directly to consumers</p> Signup and view all the answers

<p>Statistical data about a population that influences consumer behavior (D)</p> Signup and view all the answers

<p>False (B)</p> Signup and view all the answers

<p>The stages from introduction to growth, maturity, and decline of a product in the market.</p> Signup and view all the answers

<p>Digital Channels (A)</p> Signup and view all the answers

<p>False (B)</p> Signup and view all the answers

<p>To determine if the company can sell the product for a profitable price and still make a profit.</p> Signup and view all the answers

<p>vending machines</p> Signup and view all the answers

<p>Consumer Research = Identifies specific groups of consumers Motivation Research = Examines emotional motives for buying decisions Competitive Research = Looks for low competition opportunities Advertising Research = Information on effective messaging strategies</p> Signup and view all the answers

<p>Contests (C)</p> Signup and view all the answers

<p>False (B)</p> Signup and view all the answers

<p>Introducing a limited quantity of a new product into a specific area for analysis.</p> Signup and view all the answers

<p>Consumer</p> Signup and view all the answers

<p>Coupons = Provide discounts to encourage purchases Premiums = Free items included with a purchase Samples = Free trials to encourage future purchases Special Events = Promotional activities to attract attention</p> Signup and view all the answers

<p>Intermediaries like wholesalers and retailers are involved. (B)</p> Signup and view all the answers

<p>True (A)</p> Signup and view all the answers

<p>Information collected from existing sources like books, websites, and market reports.</p> Signup and view all the answers

<p>Survey</p> Signup and view all the answers

The process of promoting, selling, and distributing a product or service to meet consumer needs and business goals.

A unique name given to a product or company to distinguish it from competitors and create a recognizable identity.

A visual symbol, design, or insignia that represents a brand and is legally protected from unauthorized use.

A short, memorable phrase used in advertising to convey a brand's message and create recognition.

The value and strength of a brand in the marketplace, based on customer perceptions, loyalty, and overall reputation.

The stages a product goes through from introduction to growth, maturity, and eventual decline in the market.

A short-lived trend or product that gains rapid popularity but quickly fades out.

Statistical data about a population, including age, gender, income, education, and other characteristics that influence consumer behavior.

Free media coverage that promotes products, brands, or events.

Questions with specific, predetermined answers like 'yes' or 'no'.

Questions allowing detailed, free-form responses from respondents.

A small, diverse group discussing a product to provide feedback.

Marketing's two roles: sell products and manage brand identity.

Includes brand name, logo, and slogan to create an image.

Advertising that includes flyers, brochures, and catalogs mailed to homes.

Advertising seen in public spaces, like billboards and transit ads.

Targeted marketing through social media and search engines, often cost-effective.

When social media influencers promote products to their engaged followers.

Commercials and infomercials broadcast on TV, effective for mass audiences.

Consumer awareness of and response to price changes.

Products sold straight to consumers without intermediaries.

Involves intermediaries like wholesalers and retailers.

Unique methods like vending machines and telemarketing.

Attempts to sell a product through advertisement and offers.

Discount vouchers to encourage product purchases.

Collection and analysis of data relevant to marketing strategy.

Identifies what products consumers want and their appeal.

Studies the reasons behind consumers' buying decisions.

Original data collected for a specific purpose by researchers.

Information collected by others and used for research purposes.

Limited product release to test market reactions.

Structured method to gather information from many people.

Paid promotion of goods/services through mass media.

Elements of marketing: product, price, place, and promotion necessary for a good campaign.

The standard of a product ensuring durability, reliability, and customer satisfaction.

The combination of different products and services offered by a business to meet diverse needs.

The value a product provides to customers, such as convenience, efficiency, or emotional satisfaction.