Marketing Fundamentals

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Questions and Answers

Marketing, more than any other business function, deals with ________.

  • customers (correct)
  • advertising
  • brands
  • sales
  • new products

According to the five-step model of the marketing process, the first step in marketing is _____.

understanding the marketplace and customer needs and wants

Flashcards

Marketing's Main Focus

Marketing primarily focuses on satisfying the needs and wants of customers.

The marketing process

A five-step process used to deeply understand customers and create customer value

Study Notes

  • The exam has 100 questions, 99 multiple choice, each worth 1 point.
  • 100 minutes are given to complete the exam.
  • The quiz was locked December 10, 2024 at 3pm.
  • The latest attempt (Attempt 1) took 100 minutes and scored 69 out of 100.
  • The quiz was submitted December 10, 2024, at 2:43pm.
  • Marketing deals with customers more than any other business function.
  • According to the five-step model of the marketing process, the first step in marketing is not stated.

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