Marketing Fundamentals and Diagnosis

A structured approach to understanding, planning, and executing marketing efforts, encompassing three key steps: foundational marketing, strategic marketing, and operational marketing.

Focuses on analyzing the market, environment, competition, and consumers to gain a thorough understanding of the landscape.

Defines the company's strategic goals, targets, and the means to achieve them within the identified market.

Implementing the strategic decisions made, involving the execution of marketing plans and actions.

A systematic analysis of the external and internal factors influencing a company's position in the market.

Examines factors outside the company's control, including political, economic, social, technological, environmental, and legal factors that affect the market.

A model used to analyze macro-environment factors influencing a market, customer behavior, and business actions.

Examines factors within the company's control, assessing its strengths, weaknesses, and competitive advantages.

Analyzing competitors within the same industry to identify threats and opportunities.

A framework that identifies five major forces that shape industry competition: rivalry among existing competitors, threat of new entrants, bargaining power of buyers, bargaining power of suppliers, and threat of substitutes.

A set of strategies that outline a company's approach to achieving competitive advantage and success in the market.

Internal advantages that give a company an edge over its competitors, such as cost control, efficiency, or innovation.

Advantages that differentiate a company from its competitors, such as brand image, unique features, or customer service.

A table summarizing the internal strengths and weaknesses of a company based on its resources and capabilities.

A set of values, beliefs, mission, and vision that defines a company's purpose and identity in the market.

The core reason for a company's existence, articulating its purpose and contribution.

A future-oriented vision of what the company strives to become, outlining its long-term aspirations.

Guiding principles that shape a company's decision-making and actions, reflecting its ethical stance and values.

Key factors that determine success and competitiveness within a specific market.

A strategic tool that analyzes business units based on their market share and market growth rate to identify their potential.

A framework that combines internal analysis (strengths and weaknesses) with external analysis (opportunities and threats) to identify strategic options.

Using the SWOT analysis to identify key strategic opportunities for achieving competitive advantage and success.

A strategic tool for analyzing the competitive environment by considering the strengths, weaknesses, opportunities, and threats of a company and its competitors.

A systematic approach to identifying, evaluating, and managing risks associated with a company's operations, including those related to financial, legal, environmental, and reputational aspects.

A planning process that aligns an organization's resources and capabilities with its strategic goals to achieve optimal performance.

A strategic tool used to track and measure the performance of individual business units or products to identify areas for improvement.

A systematic process for setting strategic goals, developing action plans, allocating resources, and monitoring progress towards achieving desired outcomes.

A strategic tool that analyzes a company's competitive advantage and its position in the market to identify growth opportunities.

A planning process that involves forecasting future market conditions, setting sales targets, and developing marketing strategies to achieve those targets.

A strategy focused on creating strong connections with customers, building loyalty, and fostering long-term relationships.