Podcast
Questions and Answers
Protection of consumer privacy is a major ethical issue faced by social media marketers.
Protection of consumer privacy is a major ethical issue faced by social media marketers.
True
A product's package has a negligible effect on the purchase decisions of potential buyers.
A product's package has a negligible effect on the purchase decisions of potential buyers.
False
A manufacturer's brand that was once widely distributed but is now limited to one or two retail outlets exclusively is called a captive brand.
A manufacturer's brand that was once widely distributed but is now limited to one or two retail outlets exclusively is called a captive brand.
True
The compensation system for sales representatives is often tied to sales quotas.
The compensation system for sales representatives is often tied to sales quotas.
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Public and private consumer groups like Mothers Against Drunk Driving (MADD) are not considered to be part of the legal environment.
Public and private consumer groups like Mothers Against Drunk Driving (MADD) are not considered to be part of the legal environment.
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Jan just received a bookmark from a publisher. On the bookmark is the name of an upcoming novel by a best-selling author. The bookmark is an example of specialty advertising.
Jan just received a bookmark from a publisher. On the bookmark is the name of an upcoming novel by a best-selling author. The bookmark is an example of specialty advertising.
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Once consumers have used a product, seen it advertised, or noticed it in a store, it moves from the unknown to the known category, which increases the probability that they will purchase it.
Once consumers have used a product, seen it advertised, or noticed it in a store, it moves from the unknown to the known category, which increases the probability that they will purchase it.
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Interactive marketing refers to buyer-seller communication in which the customer controls the amount and type of information received from a marketer.
Interactive marketing refers to buyer-seller communication in which the customer controls the amount and type of information received from a marketer.
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The practices of price fixing, bid rigging, and price discrimination are criminal offences.
The practices of price fixing, bid rigging, and price discrimination are criminal offences.
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Under the relationship marketing concept, employees within a firm need not apply the same high standards of customer satisfaction to internal relationships as they do to external customer relationships.
Under the relationship marketing concept, employees within a firm need not apply the same high standards of customer satisfaction to internal relationships as they do to external customer relationships.
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Tactical plans typically address shorter-term actions that focus on current and near-future activities.
Tactical plans typically address shorter-term actions that focus on current and near-future activities.
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One important difference between for-profit and not-for-profit organizations is that for-profits often market to multiple publics rather than the single public on which not-for-profits may focus.
One important difference between for-profit and not-for-profit organizations is that for-profits often market to multiple publics rather than the single public on which not-for-profits may focus.
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Information technology is a major factor in allowing services to be traded internationally.
Information technology is a major factor in allowing services to be traded internationally.
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Team selling is usually a temporary arrangement intended to serve the customer from the initial contact through the initial sale.
Team selling is usually a temporary arrangement intended to serve the customer from the initial contact through the initial sale.
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Sales promotions are long-term activities that need to work independently of advertising, publicity, and personal selling in order to be effective.
Sales promotions are long-term activities that need to work independently of advertising, publicity, and personal selling in order to be effective.
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When gasoline prices are high, many oil companies promote ways to save gas. What process can oil companies begin by providing tips on car maintenance, carpooling, and idling in traffic?
When gasoline prices are high, many oil companies promote ways to save gas. What process can oil companies begin by providing tips on car maintenance, carpooling, and idling in traffic?
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Of the following, which defines an organization's mission?
Of the following, which defines an organization's mission?
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WestJet Airlines has one of the lowest levels of operating expenses in the airline industry. In a SWOT analysis, what is this classified as?
WestJet Airlines has one of the lowest levels of operating expenses in the airline industry. In a SWOT analysis, what is this classified as?
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What is the highest level of corporate social responsibility?
What is the highest level of corporate social responsibility?
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What part of a social media marketing plan examines and evaluates the competitors' presences in social media, including the platforms and tools they select and their overall effectiveness?
What part of a social media marketing plan examines and evaluates the competitors' presences in social media, including the platforms and tools they select and their overall effectiveness?
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What term refers to a trade restriction that limits the number of units of products in certain categories that can cross a country's boundary for resale?
What term refers to a trade restriction that limits the number of units of products in certain categories that can cross a country's boundary for resale?
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What do we refer to when we discuss the revenues and intangible benefits accrued to the firm, minus the investment to attract and keep a customer?
What do we refer to when we discuss the revenues and intangible benefits accrued to the firm, minus the investment to attract and keep a customer?
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What do we call the organizational function and set of processes that create, communicate and deliver value to customers, and that manages customer relationships in ways that benefit the organization and its stakeholders?
What do we call the organizational function and set of processes that create, communicate and deliver value to customers, and that manages customer relationships in ways that benefit the organization and its stakeholders?
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A Canadian firm is considering marketing its products in another country. The new market is attractive, but the country's cultural and legal environments are different from those in Canada. Based only on the information provided, how should the firm proceed?
A Canadian firm is considering marketing its products in another country. The new market is attractive, but the country's cultural and legal environments are different from those in Canada. Based only on the information provided, how should the firm proceed?
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Fred Wilson, a journalist, has a vast knowledge of electronic gadgets. His reviews of these products are highly regarded and trusted by others. What can Fred Wilson be regarded as?
Fred Wilson, a journalist, has a vast knowledge of electronic gadgets. His reviews of these products are highly regarded and trusted by others. What can Fred Wilson be regarded as?
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During recent recessions, how have consumers shifted their buying patterns?
During recent recessions, how have consumers shifted their buying patterns?
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What is NOT a responsibility of a category manager?
What is NOT a responsibility of a category manager?
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What is the difference between a trademark and a brand?
What is the difference between a trademark and a brand?
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Which term refers to the wide range of transactions taking place via Internet applications such as email and virtual shopping carts?
Which term refers to the wide range of transactions taking place via Internet applications such as email and virtual shopping carts?
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What does a salesperson need to handle in a professional and informative manner when a potential customer expresses doubt or disagreement with the sales presentation?
What does a salesperson need to handle in a professional and informative manner when a potential customer expresses doubt or disagreement with the sales presentation?
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What is the process of qualifying a sales prospect?
What is the process of qualifying a sales prospect?
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What are the moral standards of behaviour expected by society called?
What are the moral standards of behaviour expected by society called?
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Which of the following is an example of scrambled merchandising?
Which of the following is an example of scrambled merchandising?
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Sally Myers, head of marketing at Sally's Salon, serviced six new customers over the past two weeks. Through a feedback form, Sally learned that all of them had acted upon the opinions of their friends and family members. What did Sally encounter?
Sally Myers, head of marketing at Sally's Salon, serviced six new customers over the past two weeks. Through a feedback form, Sally learned that all of them had acted upon the opinions of their friends and family members. What did Sally encounter?
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How can sales managers best foster an ethical work environment?
How can sales managers best foster an ethical work environment?
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Strategic planning has a critical impact on a firm's destiny. What does it provide to its decision makers?
Strategic planning has a critical impact on a firm's destiny. What does it provide to its decision makers?
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Which of the following is NOT considered to be a category killer?
Which of the following is NOT considered to be a category killer?
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What is the main reason why consumers rely on communities created by social media for their buying decisions?
What is the main reason why consumers rely on communities created by social media for their buying decisions?
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What is developing a completely new product to take advantage of a unique foreign opportunity called?
What is developing a completely new product to take advantage of a unique foreign opportunity called?
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What does the term "product positioning" refers to?
What does the term "product positioning" refers to?
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Which statement best describes B2C digital marketing?
Which statement best describes B2C digital marketing?
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In order for a marketer to operate efficiently in a foreign country, what must be in place and stable to facilitate trade?
In order for a marketer to operate efficiently in a foreign country, what must be in place and stable to facilitate trade?
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Overall, what is happening to the population of Canada?
Overall, what is happening to the population of Canada?
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From the retailer point of view, which statement best describes a store's exterior appearance, including architectural design, window displays, signs, and entryways?
From the retailer point of view, which statement best describes a store's exterior appearance, including architectural design, window displays, signs, and entryways?
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What can lead to a damaging downward spiral, causing a freefall in business profits, lower returns on most investments, and widespread job layoffs?
What can lead to a damaging downward spiral, causing a freefall in business profits, lower returns on most investments, and widespread job layoffs?
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What is a brand name that has been given legal protection known as?
What is a brand name that has been given legal protection known as?
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What term refers to the numerical bar code system used to record product and price information?
What term refers to the numerical bar code system used to record product and price information?
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Which piece of information would NOT be relevant to the precall planning process when selling to an organization?
Which piece of information would NOT be relevant to the precall planning process when selling to an organization?
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What is the purpose of a merchandise mart?
What is the purpose of a merchandise mart?
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What is the purpose of a merchandise mart?
What is the purpose of a merchandise mart?
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Study Notes
Mock Final - True/False Questions
- Consumer privacy is a major ethical issue for social media marketers. (True)
- A product's packaging has a negligible effect on purchase decisions. (False)
- A manufacturer's brand that's been limited to a few outlets is called a captive brand. (True)
- Sales compensation is often tied to sales quotas. (True)
- Public and private consumer groups aren't part of the legal environment. (False)
- A bookmark featuring an upcoming novel is an example of specialty advertising. (True).
- Seeing a product advertised increases the likelihood of purchasing it. (True)
- The amount and type of information a marketer receives is a key metric. (True)
- Price-fixing, bid-rigging, and price discrimination are criminal offenses. (True)
- The relationship marketing concept doesn't require equal standards for all customer relationships. (False)
- Tactical plans focus on short-term actions. (True)
- Significant differences exist between for-profit and not-for-profit organizations, especially in their marketing approach. (True)
- Information technology facilitates international trade. (True)
- Team selling arrangements are temporarily established to support customer service from initial contact to the sale. (True)
- Sales promotions are effective without advertising, publicity, or personal selling support. (False)
Mock Final - Multiple Choice Questions
- The highest level of corporate social responsibility is often considered philanthropic. (d)
- Digital marketing plans evaluate competitor social media presence's effectiveness. (a)
- A trade restriction limiting product units for resale is an import quota. (c)
- Intangible benefits accrued less investment to attract and retain customers represent a gradient of return on investment. (a)
- Marketing involves creating, communicating, and delivering value to customers. (a)
- A Canadian firm considering a new market in a foreign country must consider cultural and legal differences. (d)
- Tactical plans center around short-term actions. (a)
- A category killer typically has one of the lowest operating expenses. (a)
- Determining a product mix is a role of the category manager. (d)
- A trademark distinguishes a product under exclusive legal protection. (a)
- Webonomics describes wide-ranging transactions using web applications. (a)
- Salespeople need to adequately address customer doubts about sales presentations. (c)
- Qualifying a sales prospect involves ensuring the prospect is a potential customer. (a)
- Moral standards expected by society are usually called ethical standards.
- Scrambled merchandising is an example when a retailer carries a variety of non-related items. (a)
- The purpose of merchandising marts is to give companies space for permanent showrooms and exhibits. (a)
- Consumers inspect goods before submitting purchase offers to identify appropriate products. (a)
Mock Final - Additional Questions
- Job layoffs are often associated with deflation or a major federal government surplus. (d)
- A brand name given legal recognition is called a trademark. (c)
- Information irrelevant to pre-call planning often refers to buyers' background or a knowledge base. (d)
- A merchandise mart's purpose is to create space for permanent showrooms. (a)
- Exterior design, including windows and displays, are important to the retailer image. (b)
- Factors such as job layoffs, consumer behavior, or economic downturns do not directly represent consumer communities forming online.
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Description
Test your knowledge on marketing ethics with this True/False quiz. Covering crucial topics like consumer privacy and marketing strategies, this quiz is perfect for students preparing for a final exam. Challenge yourself to see how well you understand the ethical implications in marketing.
