Marketing Environment Overview

Groups of people with an interest in a company's activities, often involved in creating public opinion and influencing decision-making.

A group of people within a company, such as employees, who are directly affected by the organization's actions.

The study of human populations, including factors like size, density, age, and demographics.

The changing nature of households, including divorce, marriage, children, and single-person households.

Variations in consumer preferences and behaviors across different generations, often driven by their unique experiences and values.

Beliefs and values that are deeply ingrained and often passed down from parents to children. They are reinforced by institutions such as schools, churches, businesses, and governments.

Beliefs and values that are more flexible and open to change. They reflect a person's views on themselves, other individuals, society, and current trends.

The combination of factors that influence a person's ability to spend money, including their income, borrowing power, and how they choose to spend their money.

A situation where high inflation and high unemployment occur simultaneously.

A strategic planning tool that helps organizations identify their strengths, weaknesses, opportunities, and threats.

Analyzing a company's internal strengths and weaknesses, as well as external opportunities and threats within its market.

A company's unique advantage over its competitors, often derived from internal strengths.

Factors a company can control, such as its internal strengths and weaknesses.

Factors a company cannot directly control but must adapt to, such as economic trends or competitor actions.

Organizations that assist companies in promoting, selling, and distributing their products to consumers.

The factors outside of a company's control that influence its ability to build and maintain relationships with customers.

Actors or forces close to a company that affect its ability to serve its customers. Includes the company itself, customers, suppliers, competitors, and publics.

Individuals or groups purchasing goods or services for personal consumption.

Organizations or individuals purchasing goods or services to use in producing other goods or services.

Buyers in other countries.

Companies that provide a business with resources needed to operate. They offer raw materials, finished goods, financing, legal advice, marketing intelligence, and more.

Firms offering similar products or services to target customers.

Groups that have a vested interest in or impact on a company's activities.

The natural resources used by companies, such as cotton for t-shirts or iron for metal products, and the environmental impacts of marketing activities.

The forces that create new technologies and drive the development of new products and marketing opportunities. These forces are constantly changing, making the tech environment very dynamic.

The laws, government agencies, and pressure groups that regulate and limit what companies can do. It encompasses all legal and regulatory frameworks affecting businesses.

A set of forces and institutions that shape society's values, perceptions, and behaviors. These forces influence consumer preferences, purchasing habits, and how companies approach marketing.

The increasing number of people working from home or remotely. This trend is changing the way companies operate and market their products.

Strategies that companies employ to address environmental concerns by incorporating sustainable practices and minimizing their ecological footprint.

Caused by shortages of essential resources, such as titanium, leading to increased costs or production challenges.

The growing impact of legislation, government agency enforcement, and ethical considerations that influence business practices.