12 Questions
What does the microenvironment refer to?
Elements close to a company that affect the company itself, suppliers, marketing intermediaries, competitors, publics, and customers
Which of the following is considered part of a company's microenvironment?
Marketing intermediaries
Why is it important to share marketing research with marketing intermediaries?
To maximize profits
What is the purpose of understanding who the main purchasers of a company's products are?
To identify key markets
Which of the following is NOT part of a company's microenvironment?
Economic trends
Who are the competitors in a company's microenvironment?
Companies offering similar market offerings
What does the demographic aspect refer to?
Characteristics like age, race, gender, and family structure
Which aspect mainly focuses on consumer purchasing power and spending habits?
Economic
What major issue is associated with the natural aspect?
Increased pollution
Which factor can threaten to leave a company behind or provide an opportunity for it?
Advancements in technology
What does the political aspect mainly include?
Business regulations and societal ethics
Which approach is advised for firms to take regarding micro and macroenvironmental changes?
Proactive approach
Test your knowledge on the micro and macro environmental factors that impact a company's ability to maintain customer relationships and operate a successful value delivery network. Learn about elements close to the company, such as resources and suppliers.
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