Marketing: Customer Satisfaction and Business Success

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Questions and Answers

What does 'TASK UTILITY' refer to in the context?

  • Using fabric, buttons, zippers, and other accessories to make garments
  • Ensuring that products or services meet consumer expectations
  • Providing clothes in different colors, designs, shapes, and sizes
  • Offering services that consumers may not be capable of doing or may not like to do themselves (correct)

Why might a man contact a professional plumber according to the text?

  • To get a haircut
  • To fix the faucet as he lacks the skills to do it himself (correct)
  • To buy fabric, buttons, zippers, and other accessories
  • To bring clothes to a nearby laundry shop

How does a marketer ensure that the product or service meets consumer expectations according to the text?

  • By using fabric, buttons, zippers, and other accessories to make garments
  • By being able to communicate well with consumers to identify and consolidate their preferences (correct)
  • By offering services that consumers may not be capable of doing or may not like to do themselves
  • By providing clothes in different colors, designs, shapes, and sizes

Why would a woman go to a salon to get a haircut instead of doing it herself?

<p>Because she lacks the skills to cut her hair (B)</p> Signup and view all the answers

Why might a mother bring clothes to a nearby laundry shop according to the text?

<p>Because she does not have time to do it herself (C)</p> Signup and view all the answers

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