The Marketing Concept Quiz
10 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the primary source of funding for many non-profit organizations?

  • Tithing
  • Donor funding (correct)
  • Tuition
  • Profits
  • Which organization uses marketing to recruit individuals?

  • St. Jude Children’s Research Hospital
  • Non-profit organizations
  • The Army (correct)
  • The University of Alabama
  • What is the main focus of marketing at St. Jude Children’s Research Hospital?

  • Communicating with current students
  • Raising awareness about research
  • Raising funds for hospital operations (correct)
  • Encouraging enrollment
  • How does the University of Alabama primarily use marketing?

    <p>Communicating with students</p> Signup and view all the answers

    What is the key objective of marketing at non-profit organizations?

    <p>Raising funds for operations</p> Signup and view all the answers

    Which entity would be least likely to use marketing to raise funds?

    <p>A for-profit business selling electronics</p> Signup and view all the answers

    Why do non-profit organizations like St. Jude Children’s Research Hospital not turn away children?

    <p>Because they cannot afford treatment</p> Signup and view all the answers

    What distinguishes non-profits from for-profit businesses in terms of financial objectives?

    <p>&quot;For-profits aim to maximize profit; non-profits aim to advance objectives&quot;</p> Signup and view all the answers

    'Marketing is used to help raise funds for hospital operations and research' primarily relates to which entity?

    <p>&quot;St. Jude Children’s Research Hospital&quot;</p> Signup and view all the answers

    What role does marketing play in many non-profit organizations?

    <p>Raising awareness and funds for causes</p> Signup and view all the answers

    More Like This

    Marketing Fundamentals Quiz
    10 questions
    Marketing Concepts Chapter 1
    45 questions

    Marketing Concepts Chapter 1

    FluentMoldavite9639 avatar
    FluentMoldavite9639
    Marketing Concepts and Philosophies
    40 questions
    Use Quizgecko on...
    Browser
    Browser