Marketing Concepts Quiz

<p>An evolution of the internet into a social and interactive medium (A)</p> Signup and view all the answers

<p>A network of interconnected devices that communicate with each other (A)</p> Signup and view all the answers

<p>To filter and organize online market information (C)</p> Signup and view all the answers

<p>Software that learns from past user behavior (A)</p> Signup and view all the answers

<p>Designing website content strategically (B)</p> Signup and view all the answers

<p>Superordinate category (C)</p> Signup and view all the answers

<p>Selling limited quantities of niche items (C)</p> Signup and view all the answers

<p>Brands of soft drinks (D)</p> Signup and view all the answers

<p>It supports product positioning within a given category (A)</p> Signup and view all the answers

<p>Hybrid products (A)</p> Signup and view all the answers

<p>Include celebrity endorsers (B)</p> Signup and view all the answers

<p>Personalization of messages (C)</p> Signup and view all the answers

<p>Television (A)</p> Signup and view all the answers

<p>Encourage viewers to imagine using the product (D)</p> Signup and view all the answers

<p>Virtual reality (A)</p> Signup and view all the answers

<p>Central route (A)</p> Signup and view all the answers

<p>Increased motivation to process information (C)</p> Signup and view all the answers

<p>Use simplified visuals (A)</p> Signup and view all the answers

<p>It often goes unnoticed while significantly affecting consumer choices. (A)</p> Signup and view all the answers

<p>Consumer choices vary depending on the roles they assume. (B)</p> Signup and view all the answers

<p>Consumers often purchase brands for their deeper meanings rather than just their functionality. (D)</p> Signup and view all the answers

<p>Wants are also influenced by personal and cultural factors. (B)</p> Signup and view all the answers

<p>Consumers' brand preferences help form bonds with others who share similar tastes. (A)</p> Signup and view all the answers

<p>Adjusting marketing strategies to fit cultural trends. (D)</p> Signup and view all the answers

<p>Buying often reflects the individual’s aspirations and lifestyle choices. (C)</p> Signup and view all the answers

<p>Evaluation criteria can change depending on the social context. (A)</p> Signup and view all the answers

<p>Products that consumers seriously consider for purchase (C)</p> Signup and view all the answers

<p>It allows consumers to recollect brands when making decisions (D)</p> Signup and view all the answers

<p>The addition of unnecessary features that complicate a product (C)</p> Signup and view all the answers

<p>Consumers assess whether the product meets their expectations (A)</p> Signup and view all the answers

<p>Bottom-up processing (C)</p> Signup and view all the answers

<p>The discomfort from choosing between products with both good and bad qualities (A)</p> Signup and view all the answers

<p>Closure principle (D)</p> Signup and view all the answers

<p>The rating system used by customers to evaluate brands (B)</p> Signup and view all the answers

<p>A predetermined way of interpreting sensory information (D)</p> Signup and view all the answers

<p>They are grouped based on consumer's prior knowledge (B)</p> Signup and view all the answers

<p>It determines the competitors that brands face and choice criteria (C)</p> Signup and view all the answers

<p>Similarity principle (C)</p> Signup and view all the answers

<p>One part of a stimulus stands out while others recede into the background (D)</p> Signup and view all the answers

<p>Recognizing a friend's face in varying light contexts (C)</p> Signup and view all the answers

<p>A familiar object placed far from others (B)</p> Signup and view all the answers

<p>Proximity principle (C)</p> Signup and view all the answers

The psychological and lifestyle characteristics of a consumer, such as their values, beliefs, interests, and personality.

Building strong, long-lasting relationships between brands and customers.

Using past purchase information to personalize products and marketing messages for individual customers.

The evolution of the internet from a one-way broadcast to a social and interactive platform.

The growing network of interconnected devices embedded in everyday objects that communicate with each other.

The group of products that a consumer seriously considers buying, a subset of the evoked set.

Products in a consideration set share similar features. This helps consumers apply existing knowledge to new products.

The set of brands a consumer is aware of and might consider buying, built from past experiences and information.

The feeling of unease when a consumer must choose between two products, both with good and bad points. It occurs when a consumer feels they lost out on some of the benefits of the unchosen option.

Products with more features can become overwhelming and difficult to use.

The process of evaluating a product or service after purchase to see if it meets, exceeds, or falls short of expectations.

The practice of customers and service providers rating each other's performance, creating a feedback loop.

Popular culture refers to the trends, entertainment, and forms of expression that dominate a mass audience. It includes music, movies, sports, books, celebrities, and other forms of entertainment.

Marketers can heavily influence our preferences through pop culture. They use it to create trends and desires, shaping how we perceive products and even our social views.

Role theory suggests that our consumer choices are influenced by the roles we play in life. We adapt our purchases based on situations and how we want to be perceived in those roles.

Brands carefully create an image or personality for themselves to appeal to consumers. This 'brand image' goes beyond the product's function, appealing to our desires and aspirations.

Consumers often buy products not for their practical use but for the meaning they represent. Brand images help us express our values and connect with others who share similar preferences.

A need is something essential for survival or achieving a goal, while a want is a specific desire shaped by personal and cultural factors.

Brand images help us form connections with others who share our preferences, defining our place in society. These connections can be based on fashion choices, music tastes, or even the beverages we prefer.

By understanding the roles we play and the meanings we attach to products, marketers can tailor their strategies to appeal to specific consumer groups and their desires.

Involvement refers to the level of engagement a consumer has with a product or service, and it influences how they process marketing messages.

This kind of involvement is based on the context of where the consumer is interacting with a product or service, like a store or website.

Personalized messages, using technology to create immersive experiences, and offering subscription boxes are strategies to increase situational involvement.

This route involves deep processing of information, using arguments and evidence to form opinions.

Novel stimuli, prominent stimuli, celebrity endorsements, value-added features, new media platforms, and encouraging product visualization are ways to increase involvement.

When consumers are highly involved, they process information through the central route, carefully considering arguments and evidence.

The Elaboration Likelihood Model explains that persuasion can happen through the central route (deep thinking) or the peripheral route (superficial processing).

This route relies on superficial cues like celebrity endorsements or attractive visuals, without deep consideration of arguments.

A website or app that helps customers find and evaluate products more efficiently by filtering and organizing online market information.

Sophisticated software programs that learn from past user behavior to recommend new purchases. They use collaborative filtering technologies to understand your preferences and suggest products you might like based on similar users' tastes.

The procedures companies use to design their website and content to increase their chances of appearing in search engine results when people search for relevant keywords.

The strategy of making money from selling small quantities of many different items that only a few people want. It's about finding profits in less popular but niche products.

The set of beliefs and how we organize them in our minds. It influences how we evaluate information about products.

When consumers evaluate a product, they don't do it in isolation. They compare it to other products they know, and the category it belongs to impacts how they judge it.

The most general level of categorization. It's a broad category that includes many different types of things. For example, dessert is a superordinate category.

A marketer's attempt to convince consumers that their product should be considered within a specific category. For example, a marketer might try to position a new beverage as a healthy drink instead of a sugary soda.

The process of assigning meaning to sensory stimuli that have caught our attention. It involves organizing incoming information into meaningful units, determining relevance, and interpreting stimuli based on existing knowledge and cultural influences.

A school of thought that emphasizes the idea that we understand meaning from the whole picture, rather than individual parts. It suggests that our perception is influenced by the relationships between elements, leading us to recognize patterns and simplify complex images.

A process where perception starts with details and builds up to a whole. It focuses on the bottom-up processing of individual features to form a complete understanding.

A process where perception starts with expectations and uses them to interpret details. Our prior knowledge and beliefs about the whole guide how we understand individual parts.

Educated guesses we make while interpreting sensory information. They are based on our prior experiences and expectations, shaping how we perceive the world around us.

A predisposition to perceive things in a certain way. It is influenced by our expectations and prior experiences, causing us to see what we expect to see.

Our ability to perceive stimuli consistently, even when conditions change. We tend to see objects as the same size, shape, and color, regardless of variations in lighting, distance, or orientation.

A principle suggesting that we tend to fill in missing information to perceive a complete picture, relying on our prior experiences and expectations to complete the gaps.