Marketing Concepts Flashcards

Tangible items that have monetary value and satisfy needs.

Integral and monetary items.

<p>The product takes a path to get to the consumer and buyer.</p> Signup and view all the answers

<p>Necessary funds for a good or service.</p> Signup and view all the answers

<p>A marketing information system designed to support marketing decision making.</p> Signup and view all the answers

<p>The amount of finance for goods or services that always lowers and raises.</p> Signup and view all the answers

<p>Something the consumer buys that gives the owner finance.</p> Signup and view all the answers

<p>The action of raising someone to a higher position or rank.</p> Signup and view all the answers

<p>Giving or handing over something in exchange for money.</p> Signup and view all the answers

<p>The philosophy that firms should analyze customer needs and make decisions to satisfy those needs better than the competition.</p> Signup and view all the answers

<p>The state of being useful, profitable, or beneficial.</p> Signup and view all the answers

<p>The process of increasing the attractiveness of a product by altering its physical appearance.</p> Signup and view all the answers

<p>The value received from exchanging money for goods or services at specific times.</p> Signup and view all the answers

<p>The satisfaction that comes from owning a product or enjoying a service.</p> Signup and view all the answers

<p>A central source of information for an organization or group.</p> Signup and view all the answers

<p>A regular gathering of people for the purchase and sale of provisions, livestock, and other commodities.</p> Signup and view all the answers

<p>Creating and selling products, goods, and services to individual buyers.</p> Signup and view all the answers

<p>Tailoring products and marketing programs to the needs and preferences of individual customers.</p> Signup and view all the answers

<p>The portion of a market controlled by a particular company or product.</p> Signup and view all the answers

<p>Dividing a broad target market into subsets of consumers with common needs.</p> Signup and view all the answers

<p>A particular group of consumers at which a product or service is aimed.</p> Signup and view all the answers

<p>A description of a customer that includes demographic, geographic, and psychographic characteristics.</p> Signup and view all the answers

<p>A person who purchases goods and services for personal use.</p> Signup and view all the answers

<p>A portion of space available for or being used by someone.</p> Signup and view all the answers

<p>The amount of money expected, required, or given in exchange for a good or service.</p> Signup and view all the answers