Marketing Concepts and Theories
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Questions and Answers

Who is considered the father of modern marketing?

  • David Ogilvy
  • Seth Godin
  • Philip Kotler (correct)
  • Peter Drucker

Which of the following best describes marketing?

  • A process of selling products
  • An art of creating value
  • A strategy to maximize profit
  • A science of target market identification (correct)

What is one of the elements of the marketing process?

  • Customer service
  • Supply chain management
  • Financial analysis
  • Market research (correct)

What do Key Performance Indicators (KPIs) help in understanding?

<p>Business performance (A)</p> Signup and view all the answers

Which of the following can be a smart goal in marketing?

<p>Increasing brand engagements (A)</p> Signup and view all the answers

Which of the following is NOT one of the elements of the marketing process?

<p>Strategic marketing analysis (D)</p> Signup and view all the answers

Which of the following is NOT a characteristic of marketing?

<p>Maximizing profit (D)</p> Signup and view all the answers

Which of the following is NOT a potential goal in marketing?

<p>Maximizing profit (D)</p> Signup and view all the answers

What does the acronym KPI stand for in the context of marketing?

<p>Key Performance Indicators (D)</p> Signup and view all the answers

Who is considered the father of modern marketing?

<p>Philip Kotler (B)</p> Signup and view all the answers

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