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Marketing Concepts and Theories

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Questions and Answers

Who is considered the father of modern marketing?

David Ogilvy

Seth Godin

Philip Kotler (correct)

Peter Drucker

Which of the following best describes marketing?

A process of selling products

An art of creating value

A strategy to maximize profit

A science of target market identification (correct)

What is one of the elements of the marketing process?

Customer service

Supply chain management

Financial analysis

Market research (correct)

What do Key Performance Indicators (KPIs) help in understanding?

Business performance Signup and view all the answers

Which of the following can be a smart goal in marketing?

Increasing brand engagements Signup and view all the answers

Which of the following is NOT one of the elements of the marketing process?

Strategic marketing analysis Signup and view all the answers

Which of the following is NOT a characteristic of marketing?

Maximizing profit Signup and view all the answers

Which of the following is NOT a potential goal in marketing?

Maximizing profit Signup and view all the answers

What does the acronym KPI stand for in the context of marketing?

Key Performance Indicators Signup and view all the answers

Who is considered the father of modern marketing?

Philip Kotler Signup and view all the answers

Marketing Concepts and Theories

Choose a study mode

Podcast

Questions and Answers

Who is considered the father of modern marketing?

Which of the following best describes marketing?

What is one of the elements of the marketing process?

What do Key Performance Indicators (KPIs) help in understanding?

Which of the following can be a smart goal in marketing?

Which of the following is NOT one of the elements of the marketing process?

Which of the following is NOT a characteristic of marketing?

Which of the following is NOT a potential goal in marketing?

What does the acronym KPI stand for in the context of marketing?

Who is considered the father of modern marketing?

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