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Questions and Answers
Who is considered the father of modern marketing?
Who is considered the father of modern marketing?
- David Ogilvy
- Seth Godin
- Philip Kotler (correct)
- Peter Drucker
Which of the following best describes marketing?
Which of the following best describes marketing?
- A process of selling products
- An art of creating value
- A strategy to maximize profit
- A science of target market identification (correct)
What is one of the elements of the marketing process?
What is one of the elements of the marketing process?
- Customer service
- Supply chain management
- Financial analysis
- Market research (correct)
What do Key Performance Indicators (KPIs) help in understanding?
What do Key Performance Indicators (KPIs) help in understanding?
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Which of the following can be a smart goal in marketing?
Which of the following can be a smart goal in marketing?
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Which of the following is NOT one of the elements of the marketing process?
Which of the following is NOT one of the elements of the marketing process?
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Which of the following is NOT a characteristic of marketing?
Which of the following is NOT a characteristic of marketing?
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Which of the following is NOT a potential goal in marketing?
Which of the following is NOT a potential goal in marketing?
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What does the acronym KPI stand for in the context of marketing?
What does the acronym KPI stand for in the context of marketing?
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Who is considered the father of modern marketing?
Who is considered the father of modern marketing?
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